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Sep 22, 2011 • By

Laptops on their way to Rwanda

About 360 children in Rwanda are about to get a nice boost to their education.

The Betty Crocker fruit snacks team will soon personally deliver laptops and backpacks, filled with school supplies, in the latest show of our support for the One Laptop Per Child (OLPC) program.

The backpacks were put together by the children of several employees during a recent afternoon event at General Mills headquarters.

The fruit snacks group will leave for Rwanda on Monday, Sept. 26.

They have been working with OLPC for three years, most notably on its Win One Give One promotion. That’s our seasonal initiative that puts redemption codes inside boxes of products like Betty Crocker Fruit Gushers and Fruit Roll-Ups. Those codes, when entered on the Win One Give One website, could be good for a laptop.

This year, General Mills and OLPC are on track to provide an additional 2,500 laptops to some of the world’s poorest children.

(Photo courtesy of One Laptop Per Child)

“One Laptop Per Child is a great platform for kids and parents to learn how to help children around the world,” says Ben Mand, marketing manager in General Mills’ snacks division. “Those who participate in our Win One Give One promotion build on that platform and really do see that they can make a difference.”

The laptops headed to Rwanda are powered by solar cells and preloaded with special content. They connect to the Internet via an antenna capable of picking up a satellite signal. Each computer also has a camera, microphone and speakers.

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  • KROBEY1234

    WHY DO YOU NOT HAVE A PROGRAM IN THE US THAT WILL GIVE LAPTOPS TO OUR POOR.IN THE US?  OUR UNEMPLOYMENT RATE KEEPS SPIRALING OUR MAJOR CORPORATIONS ARE OUTSOURCING A GOOD DEAL OF OUR WORK. FAMILIES HERE ARE POOR AND STRUGGLING AND THEN YOU PUT A COMMERCIAL ON TV ASKING US TO BUY FRUIT ROLLUPS BECAUSE YOU WILL SEND COMPUTERS TO THE POOR IN AFRICA WHEN MOST OF THE KIDS WHOSE PARENTS ARE UNEMPLOYED CANNOT EVEN AFFORD TO BUY FRUIT ROLLUPS. I AM BOYCOTTING ALL OF YOUR PRODUCTS UNTIL YOU OFFER A SIMILAR PROGRAM FOR THE POOR IN THE US.  HOW ABOUT IF WE BUY FRUIT ROLLUPS YOU WILL GIVE SOME POOR STRUGGLING FAMILY IN THE US’S PARENT A JOB AND CUT DOWN ON THE UNEMPLOYMENT.  I AM NOT A MINORITY WHO FEELS THIS WAY AND i WILL BE STARTING A BOYCOTT ON YOUR PRODUCTS UNTIL THIS STOPS.

    • Guest

      100% agree!

  • Dennis Hunter

    I live part time in a rural area of Ghana, and I find this “charity” to be so incredibly centrific and condescending. Children need uniforms, a pair of good shoes, a pencil box & erasers, a nutritious lunch at school, dedicated teachers fully vested in quality education and assistance with their school fees. A laptop? Have any if you people been to African countries and familiarized yourselves with state of education for children in need? Your ignorance is alarming.

  • Karla fratus

    I am appalled that you would be more concerned about laptops for Africans than giving laptops to the children and families  who support your products here in the United States. I will never purchase any fruit rolls ups again in my life! Having been unemployed for the past 3 years a laptop would help my life out as a senior citizen for the job search… Shame on your company!

  • Guest

    How about getting every kid in the U.S. a laptop, Smarten up General Mills, how much product do you sell in Africa????