Nature Valley Honey and Oats
Feb 06, 2012 • By

A different kind of art gallery

A dress made of granola bars? Playing cards and poker chips that are actually cookies?

No, we’re not branching out into these new products. Not yet. They’re just among the photos featured in the latest art exhibit in our main office, which presents our brands in a much different way.

Check out this shot, titled “Mixed Vegetables,” made with Green Giant Baby Carrots and Peas.

 

It’s part of a fun contest that the photographers, food stylists, and others in various creative roles in the General Mills Photography Studios look forward to every year. They’re the people responsible for many projects related to our brands, including the new Betty Crocker “Big Red” Cookbook.

Their current gallery show is the sixth one they’ve done, as a way to raise awareness among employees about the Photography Studios and its capabilities.

During the show, employees vote on the photos on display to determine their favorite. “Mixed Vegetables,” above, took the top spot in the vote by some General Mills leaders and design agencies.

I talked about the contest with two of our photographers at General Mills, Val Bourassa and Chuck Nields, for this video:

By the way, this is the photo Chuck was working on in the video. It was the employee-favorite.

Chuck shot the image through drops of Karo Syrup on a piece of plexiglass, with colorful Fruit Rollups, Gushers and Trix placed underneath. Joel Godin and Sue Heairet, from the Photography Studios, teamed up with Chuck on the idea.

What do you think of these photos?

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  • CheleM

    Chuck,  Well Done….your work is Way Super Cool!!!!   Thank You for sharing.

  • CheleM

    Chuck…Well Done…..Way Super Cool!!!    Enchanting it is.  Thank you for sharing.