Feb 09, 2012 • By

Great American cereals

Baron Von Redberry, Crazy Cow, Jets, Body Buddies, Cornados … Do you recognize the names of those cereals from General Mills?

Well, if we made them, they’re in “The Great American Cereal Book,” along with hundreds of other cereals produced in the last 150 or so years.

I had a chance to talk about the history of cereal and the fascination with it, with the co-authors of the book, Marty Gitlin and Topher Ellis (“The Boxtop”), for this short podcast.

There’s great information in the book, no doubt – especially about the origin of some of our legendary brands – but the book also has some great photos of cereal boxes, vintage ads, and rare memorabilia from collectors and cereal manufacturers, like us.

“I was just thrilled with how this worked out,” Gitlin told me in the podcast. “Because we were able to get hundreds of images of cereal boxes and memorabilia, from more than a hundred years ago even.”

For additional information on “The Great American Cereal Book,” visit the publisher’s website. You also can read a blog post there that details some of the behind-the-scenes work on the photography. And, there are reviews of the book across the web, including in The New York Times, The Wall Street Journal, Reader’s Digest and Time Magazine.

What are some of your favorite cereals from the past?

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  • Mgitlin

    Hey, General Mills cereal lovers! This is co-author Marty Gitlin. I just wanted to thank Kevin and your company for recognizing The Great American Cereal Book like this. It was a wonderful experience.

    Just to let you know that beside the New York Times, Wall Street Journal, Time Magazine and Reader’s Digest, the book has also received great reviews from such websites as, Boing Boing and

    Thanks again!


  • Adrianvzq01

    so when does this book come out for sale to the public.  Does bring back the good ol days……

    • Kevin Hunt

      The book is available now, in retail stores and online. Thanks for reading the blog post!

      Kevin Hunt
      General Mills