newsbites
Feb 03, 2012 • By

News Bites – February 3, 2012

It’s Super Bowl weekend, time to party, right? We’ve got some great food ideas to pass along, below, in this week’s “News Bites” – our weekly roundup of a few links that cover the food industry, General Mills and our blog categories. We also highlight content from other General Mills blogs and websites.

“Cause Marketing Leaders of the Pack” – Forbes

*David Hessekiel reveals the Cause Marketing Forum’s 2012 Golden Halo Award Winner for Business.

“General Mills CEO on Efforts to End Global Hunger” – Fox Business

*Chairman and CEO Ken Powell talked to Fox Business during the World Economic Forum in Davos.

“General Mills spoons up digital fun on cereal boxes” – USA Today

*This interview received a lot of attention online this week. Chief Marketing Officer Mark Addicks (who did a TweetChat with me on Wednesday) was interviewed on video by Jefferson Graham.

“New Grocery Manufacturers Association Report Highlights Industry Progress, Innovation in Environmental Stewardship” – Grocery Manufacturers Association

*GMA released a report about the achievements by food, beverage and consumer products companies seeking to reduce their environmental footprints and promote sustainable business practices.

“Pew: 52% Use Mobile While Shopping” – Online Media Daily

*New research from the Pew American & Internet Life Project shows mobile use, while in a store, is continuing to help guide purchasing decisions.

“NRF: Valentine’s Day total spending to hit $17.6 billion” - Drug Store News

*How much will you spend on your Valentine?

Notable posts from various General Mills communities:

Both BettyCrocker.com and Pillsbury.com have many ideas for your football-watching parties on Sunday.

Betty has her “Super Sunday Recipe Playbook” and the finale of the “Chex Mix Snack Off of the Week.”

Pillsbury features numerous game-day ideas too.

“Game Day: 10 Super Skinny Snacks” – Tablespoon

*Tablespoon contributor Sandi Arata from California (Oh Baby! Custom Shower Decor) compiled a top 10 list of lighter party food ideas.

“3 recipes to break the boring lunch routine” – Valley Report (Green Giant)

*The recipes are for an Adobe Chicken Wrap, Grilled Shrimp and Wild Rice Salad and Italian Layered Salad.

“Vegetables With Sauce Get the “Green” Light” – The Bell Institute of Health and Nutrition blog

*Pam Mason points out the virtues of many vegetables with sauce offerings and encourages people to take another look at the nutrition, great taste, and variety they can offer.

Editor’s note: Is there a blog or website we should be reading, and including on this weekly list?

What would you like us to write about on “A Taste of General Mills”? Is there someone we should interview, inside or outside of General Mills? Is there a topic you’d like us to cover?

Let us know at contact.blog@genmills.com.

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