Sustainability sustains

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times.

So we’re turning to her for this post, our fourth trend in our “5 Food Trends for 2012” series.

We’re calling it: “Sustainability sustains.”

We asked Clancy to tell us about some of the sustainability goals food companies are reaching toward.

Interested in learning more from Clancy? You can read her work at SmartPlanetGreenTechPasturesSmall Business Matters and

Editor’s note: This is the fourth post in a five-part series, “5 Five Food Trends for 2012,” as compiled by Consumer Insights at General Mills. Read about the other trends we profiled: “Free from gluten,” “Never shop or eat alone” and “Boomer nutrition.”

Kevin Hunt is the social media manager in Global Communications for General Mills, based in Minneapolis. He oversees content for "A Taste of General Mills," Channel G, and engagement and strategy for the company's social channels. He began his career at General Mills in 2010.

Kevin Hunt