OutnumberHungerLaunch1
Apr 30, 2012 • By

Meet Jenna Krings

How many people can say they’ve hung out with some of the biggest names in country  music?

It’s all in a day’s work for Jenna Krings. As a key part of the Outnumber Hunger project Jenna was able to meet and – as you see in this post – take some pictures with Martina McBride, Rascal Flatts, The Band Perry, and more!

Jenna is a senior integrated communications planner at General Mills. We recently had a chance to ask her about Outnumber Hunger and her interesting career.

Describe your role at General Mills.

Krings: I am part of the SCOM team, which is the Shopper Communications team. I am part of the events group. My group executes projects like Save Lids to Save Lives, Box Tops for Education and Outnumber Hunger, our newest. It’s a national initiative that supports Feeding America, the nation’s leading domestic hunger-relief charity, and it’s the main event I’ve worked on.

How did you become involved with Outnumber Hunger?

Krings: When I was hired in January 2011 I knew I was going to be working on a big event, but I didn’t know which one. I quickly learned it would focus on hunger relief and I came in with nearly a blank slate, which was really fun to be able to jump into a project from the very beginning and help shape all the components. There was a lot of consumer research done just around naming the program!

It’s been really exciting to develop Outnumber Hunger, knowing we’re helping in the fight against hunger. As the program continues and people become more familiar with it, it will be exciting to see how it makes a positive impact in local communities.

Jenna, with Rascal Flatts, and her colleagues Cheryl Welch and Sara Lisko.

Several country music artists are promoting Outnumber Hunger to their fans and social networks, and on specially-marked packages of General Mills products. You met many of them at the Outnumber Hunger launch event. What was that like?

Krings: Rascal Flatts, Martina McBride and The Band Perry all spoke at the launch. The artists talked about the issue of hunger in America, how Outnumber Hunger can benefit each of our communities, and why this program is so important to them. It’s so great to see their passion – from volunteering at food banks to helping educate consumers!

It was great to see the artists’ reactions when they saw their face on the packages for the first time. They were almost shocked to see it. They were so excited, even though they knew they were going to be on our products.

What is your favorite part of working at General Mills?

Krings: I would say getting to work with the caliber of people at General Mills. Everyone I work with is so smart. It’s awesome to be surrounded by people like that because you then feel challenged on a daily basis. I really do feel I’m always learning from people around me.

What do you like to do outside of work?

Krings: I love to bake. I’m always finding an excuse to bake treats. Red velvet cupcakes are my favorite. I also love exploring the Minneapolis restaurant scene, trying new food.

And I love to go camping with friends and family. I have a bunch of camping trips coming up this summer. My favorite place to camp is in the Chippewa National Forest in north-central Minnesota. It’s in the middle of nowhere. It’s beautiful.

I am also studying right now to get my MBA, so I go to school part-time. So, we’ll call it time consuming!

Editor’s Note: Specially marked packages of General Mills products feature an Outnumber Hunger code, as well as Big Machine Label Group artists.

Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes to direct meals to food banks supporting their community. Big Machine Label Group artists also offer special codes on Facebook and Twitter that will trigger donations to help Feeding America secure meals for local food banks.

Also, starting tomorrow (May 1), each “like” of the Outnumber Hunger Facebook page will help Feeding America secure five meals for local food banks.

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  • Jean Zeithaml, CFCS

    Very interesting and imaginative work.  Impressed that General Mills is supporting such a worthy cause in such a creative way.

  • Alla Begelman

    What a great project and event! Thanks for sharing!