Growing consumer interest in gluten free
Around 3 million people in the U.S. are affected by celiac disease, an inherited autoimmune disorder that is triggered by the consumption of gluten – a protein found in wheat, barley, rye and some oats.
While celiac disease affects about 1 percent of the U.S. population, experts believe there is a separate portion of the population – roughly 6 percent – that has a related and poorly understood condition known as gluten sensitivity.
After hearing from both consumers and some of our own employees about their difficulty in finding gluten-free foods that are great-tasting, affordable and available at their local grocery store, General Mills became the first leading food manufacturer to respond to consumers’ demand for gluten free products.
Our first gluten-free product was offered in 2008 with the introduction of gluten-free Chex, now available in six gluten-free varieties. We’ve since added additional gluten-free products including Betty Crocker gluten free-brownie, cookie, and cake mixes, and gluten-free Bisquick.
Martin Moylan from Minnesota Public Radio recently spoke with us about our commitment to the gluten-free market and the growing availability of gluten-free products, for ‘Gluten-free’ is the way to go for food companies and retailers.”
Gluten-free recipes, products for purchase and opportunities to connect with others living a gluten-free lifestyle are available at GlutenFreely.com.