Nia Vardalos and our Greek yogurt
With the success of Liberté and the emerging Yoplait Source Greek, General Mills has two strong-selling brands in the Greek segment in Canada.
Now, we’re concentrating on getting the word out about Yopa! yogurt.
A play on the Greek word “opa,” generally said when someone is excited, Yopa! is just a month old. A yogurt with stirred-in ingredients, Yopa! has flavors such as Mango Tango, Very Berry, Ooh La La Strawberry Cheesecake, Va-Va Vanilla Bean and Lotta Piña Colada.
Though it’s new, General Mills Canada has high hopes for Yopa! yogurt, having enlisted Canadian-Greek actress Nia Vardalos to promote it.
Best known for writing and starring in the 2002 film “My Big Fat Greek Wedding,” Vardalos has been conducting media interviews as well as promoting Yopa! products in social media. (You can see her in this segment on Breakfast Television and in this appearance on Cityline).
“Nia represents the epitome of the positioning of our new brand Yopa! She’s a mainstream Canadian Greek who truly does indulge in the joyful side of Greek,” says Tammy Sadinsky Martin, marketing director for Yoplait Canada.
Vardalos has made personal appearances in the Toronto head offices of Loblaws and Sobeys, where the Winnipeg native greeted employees and signed autographs.
She also visited General Mills Canada’s Mississauga headquarters on Aug. 22 during Yopa! Launch Day, filled with Greek music and great food.
Here’s a photo of Vardalos with several employees.
General Mills Canada obtained the regional license to market and sell Yoplait in Canada about a year ago. In January, Yoplait unveiled a Greek line of its popular fat-free Source brand. After only a few months, the 50-calorie Source Greek has become Canada’s top-selling Greek yogurt in the “light and diet” category.
Liberté, which was one of one of Canada’s first Greek yogurt brands, also has enjoyed success and joined the General Mills family in 2010.
Have you tried Yopa! or Source Greek, or Liberté? Let us know what you think!