Erin Andrews and the Yoplait Greek Taste-Off
Just as baseball fans cast their votes for this year’s mid-summer classic game, Yoplait Greek – and broadcaster Erin Andrews today – asked people in Minneapolis for the game to vote for which Greek yogurt their taste buds prefer.
We talked to Andrews about the Yoplait activities in Minneapolis, in this audio clip.
Andrews told us today that if fans aren’t near an official Taste-Off site, around the U.S. this summer, they can still cast their votes via social media.
“Fans can share their experience on social media. They can share their comments, we’d love them to share their pictures. Make sure to include the hashtag #TasteOff,” Andrews told us.
Yoplait conducted national taste tests to determine which Greek yogurt consumers prefer – Yoplait Greek or Chobani. Nearly 2 out of 3 people chose Yoplait Greek Blueberry over Chobani Blueberry fruit-on-the-bottom. And in a separate taste test, 81 percent of consumers said they prefer the taste of Yoplait Greek 100 Strawberry over Chobani Simply 100 Strawberry.
Yoplait Greek has been hosting Taste-Off events and sampling opportunities across the country. The Taste-Offs began earlier this year in New York during football’s “Big Game” week.
Since that time, tens of thousands of people have had the opportunity to sample Yoplait Greek and Yoplait Greek 100 products.
Yoplait Greek celebrated Independence Day in Boston by promoting freedom of choice in choosing yogurt and provided free Duck Boat tours.
Football star, tight-end Rob Gronkowski, even joined the Boston Taste-Off festivities.
Last week, workers at the New York Stock Exchange also were able to sample Yoplait Greek, as part of our Investor Day events there.
Later this month, bloggers will have the opportunity to cast their Greek yogurt vote at the BlogHer 2014 Conference in San Jose, California. Yoplait Greek is a sponsor of the event.
But the Taste-Off tour still has plenty more stops, as Yoplait’s Integrated Marketing Communications Manager Susan Klobuchar pointed out, “The Yoplait Greek Taste-Off will be popping up around the country this summer and fall, including at retailers in locations near you.”
Look for a Taste-Off in your area and share your own #TasteOff experiences on social media.