worlds most innovative companies
Aug 28, 2014 • By

Forbes ranks General Mills among World’s Most Innovative Companies

General Mills has again been named to Forbes magazine’s annual list of the “World’s Most Innovative Companies.”

The companies on the list, which was released Wednesday, are selected based on an “innovation premium” score, which measures the premium the stock market gives a company for anticipated or expected innovation.

“This is wonderful recognition for all of the hard work our employees continue to do to drive innovation throughout the company,” says Peter Erickson, executive vice president of Innovation, Technology and Quality at General Mills. “Looking forward, we will continue to target even greater innovation leadership by combining the best go-to-market practices of small, entrepreneurial companies with the scale and talent of our entire organization.  Simply put, we aspire to become the best big small company in the food industry.”

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Our newest product lineup, announced in July, builds upon another strong year of innovation at General Mills.  New items launched in Fiscal 2014 drove nearly 5 percent of the company’s net sales in U.S. Retail according to A.C. Nielsen.  In addition, eleven General Mills products – including Yoplait Greek 100, Fiber One Protein Bars, Honey Nut Cheerios Medley Crunch and Green Giant Frozen Steamers – were ranked among the top-selling 100 new food products of 2013, according to Information Resources Inc.’s (IRI) New Product Pacesetters Report.

This summer the company has rolled out more than 150 new products around the globe, including items like Cheerios Protein, LARABAR Renola, Gluten Free Chex Oatmeal, Fiber One Cookies and Old El Paso Nacho Cheese Stand and Stuff taco shells.

Editor’s Note: For more information on our new products, click here

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