pumpkin products
Sep 29, 2014 • By

What’s your favorite fall pumpkin treat?

All pumpkin, all the time, right?

Next to the leaves changing colors, pumpkin-flavored everything is now an autumn rite of passage.

People love pumpkin products in the fall. How do we know?

Well, in September, October and November, the most popular seasonal recipe flavor at BettyCrocker.com is … you guessed it, pumpkin. In fact, consumers in the U.S. buy more than $300 million worth of pumpkin flavored products each year, according to Nielsen data.

So what do we have to offer this year to satisfy our pumpkin crazy fans?

* Yoplait Greek Pumpkin Cheesecake yogurt

pumpkin yogurt

* Yoplait Light Pumpkin Pie yogurt

“People seek variety and Yoplait is well-known and loved for our variety of flavors,” says Pam Reagan, Yoplait’s consumer insights manager. “Our fans appreciate the new flavors that help them enjoy the goodness of yogurt.”

Other pumpkin products include:

* Pillsbury Grands! Pumpkin Spice Cinnamon Rolls

pumpkin spice rolls* Pillsbury Toaster Strudel Pumpkin Pie Pastries

* Food Should Taste Good Harvest Pumpkin Tortilla Chips

pumpkin chips* Lärabar Pumpkin Pie Bar

And, for those of us with a sweet tooth, we’ve got:

* Betty Crocker Pumpkin Spice Cookie Mix

betty crocker pumpkin

* Betty Crocker Pumpkin Bar Mix

* Pillsbury Pumpkin Cookies with Cream Cheese-flavored Chips

“When seasons change, people get excited and want to mark the occasion with a little something special,” says Alan Stoffer, assistant marketing manager for Betty Crocker. “A pumpkin-flavored treat reminds them of all the good things that lay in store this season.”

What’s your favorite pumpkin treat of the season?

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