Yellow Box Cheerios
Oct 05, 2015 • By

General Mills announces recall of certain boxes of Cheerios and Honey Nut Cheerios

As president of General Mills’ cereal business, I am embarrassed and truly sorry to announce today that we are recalling boxes of Cheerios and Honey Nut Cheerios produced on several dates at our Lodi, California facility. The recalled code dates are detailed in our press release issued minutes ago.

This recall is necessary because an undeclared allergen – wheat – with potential adverse health effects may be present in the cereals we produced on several dates in Lodi, in July.

Our Lodi production facility lost rail service for a time and our gluten-free oat flour was being off-loaded from rail cars to trucks for delivery to our facility on the dates in question. In an isolated incident involving purely human error, wheat flour was inadvertently introduced into our gluten-free oat flour system at Lodi. That error resulted in an undeclared allergen – wheat – being present in products labeled as gluten free at levels above the FDA gluten-free standard.

This mistake occurred at just one plant, in Lodi, and the Cheerios and Honey Nut Cheerios produced at our other plants were not affected.

We have long said we would address any issue if we ever found we were making cereal that wasn’t meeting the gluten free standard – and today that became necessary.

We sincerely apologize to the gluten-free community and to anyone who may have been impacted. We care deeply about making safe, nutritious, gluten free products more widely available, and we’ve worked very hard to ensure our products are gluten free. Today we must acknowledge that we failed to meet that commitment for a time, and we’re recalling all affected products as a result.

Please know that our oat supply was not the issue. We tested our oat supply on these dates – and the oat supply tested as gluten free. We also tested the specific oat flour being used at Lodi – and our oat flour supply also tested as gluten free on the dates in question.

We are testing finished products. We’ve also instituted additional flour handling protocols at all facilities to ensure this will not happen again.

Please know we’ll be working even harder to earn back your trust.

For more information, please visit Cheerios.com.

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  • http://lettersfromdan.com/ danrmorris

    Sorry you had to deal with this. Accidents are no fun. Thanks for being proactive.

    • http://blog.generalmills.com Kevin Hunt

      Thank you. And thanks for reading our blog. We know we will have to work even harder in the future to earn back trust.

      Kevin Hunt
      General Mills

      • Robert Todd Smith

        Mr Hunt, don’t even bother. For the people in the Celiac community, it only takes one screw up, and ya’ll screwed this up royally.

  • spedtcher

    Thank you for letting us know. The top of my box is gone to my grandson’s class because there is a competition for box tops for education. Is there anywhere else on the box that can identify this box as one or not? Thank you!

    • http://blog.generalmills.com Kevin Hunt

      No, but if you have any question about it, please still reach out to our consumer line, explain your situation and you can get a replacement: 1-800-775-8370. Thank you for reading our blog.

      Kevin Hunt
      General Mills

      • Sarah Thrower

        I just waited 19 minutes on hold after calling this number, only to be disconnected. Is there even anyone assigned to answer this line? I understand accidents happen. Your response to the incident has been less than impressive.
        My kids are on medically restricted diets. They were sick enough after eating the “gluten free” Cheerios to require treatment from a gastroenterologist. Before giving my family your product I did all the research I could to be sure Cheerios were safe for my kids. It infuriates me to know I paid money for a product that caused us so many problems. It took me awhile (and many boxes) to realize what was causing the issues. I was certain the Cheerios were the problem, I just had no idea why. Your company has no idea the chaos this error has caused to families who trusted you. I am just as angry with the inability to get ahold of your company as the initial contamination.

        • Maria Pinero

          There are other companies that make cereals that look like Cheerios that are processed in a dedicated facility and they use
          certified gluten-free oats; try those.

      • Denise

        Replacement??? who wants a replacement? Not if you are truly Celiac…

  • AMoore

    I hope this isn’t going to cause any medical issues to intolerant people but may explain what my daughter and I are both going through right now. We eat Honey Nut Cheerios for breakfast, lunch, dinners and snacks. We eat them without milk like people eat potato chips. Usually, 3 or 4 boxes a week. I have 4 in my pantry now and I’m sure we have consumed 5 to 8 of those boxes. We absolutely love them and it’s healthy (most of the time ?). Both of us have had to take medicines the last month to make us go to the bathroom. The last couple of months have been problems for us. I’m assuming this will work itself out of our systems? Should we stop eating them completely for a while? We even went to the doctors. They didn’t know the cause and wanted to do all kinds of invasive tests. I’m glad to know I can put this off and see if it works itself out.

    • http://blog.generalmills.com Kevin Hunt

      We are so sorry to hear about your experience. We would like you to contact our consumer line so our team can learn more. Please reach out at 1-800-775-8370.

      Kevin Hunt
      General Mills

    • http://www.jessicanaomi.net/ JessicaNaomiNet

      You should sue the company for selling poison which is what wheat is for those of us who cannot eat wheat because we get sick.

      • Rosejamesbrown Godfatherofsoul

        I think as a celiac that we shouldn’t rush to judgment, I happen to love Cheerios and Lucky Charms and I will buy them again an again , mistakes happen , ( and yes I did get sick)

      • Leona Meyer

        I’m just grateful that some companies are really trying to make products we can eat. Better yet, GM doesn’t triple the cost for celiacs. I believe it was an honest mistake and will continue to buy the products. I have gotten sick in the past and know the ramifications of eating gluten, but I’ve been diagnosed 12 years ago, and I’m sure I still don’t know all I need to about celiac but I’m sure not going to quit trying! I hope you’re not this intolerant about everything in your life. You must be a very unhappy person.

    • Judy Chatfield

      I have spent the past month at the doctors having all kinds of test and they can’t find anything. Just yesterday My doctor referred me back to my gastro doctor to start another series of testing. But now it’s starting to make a lot more since.

    • Rosejamesbrown Godfatherofsoul

      Maybe you should vary your food groups?

  • Krista Mallo

    18 million Americans are affected by Celiac and Gluten Intolerance. You want to replace our boxes? Please– nice try– it’s going to be harder than you know to regain our trust.

    • http://blog.generalmills.com Kevin Hunt

      Hi Krista,

      Thank you for reading Jim’s post. We understand why you feel that way and we are so sincerely sorry. We also understand that your trust will be hard to regain. But we would like to reassure you this was an isolated incident, and that it was limited to a two-week period at the Lodi facility. Our gluten-free Cheerios are, and will continue to be, FDA compliant and gluten-free.

      Kevin Hunt
      General Mills

      • http://www.jessicanaomi.net/ JessicaNaomiNet

        You should be fired immediately and brought up on criminal charges for selling POISON

        • Mary Meg Harding

          Gluten is NOT Poison, My brother almost died from Celiac disease 40 years ago, I have Celiac and so does my daughter. Celiac disease can kill IF we don’t educate, if you ignore it, if don’t eat properly. When you get glutened you might want to die but and isolated incident can’t kill you like poison or peanut allergies etc. My daughter doesn’t get invited places because of ignorance and fear, people are afraid to have her in their homes! This isn’t fair to an 8 year old! I am thankful every day that I was blessed with Celiac disease because I know what’s wrong (after many years of suffering) I can live a normal life. Whenever people show me pity I correct them and say how grateful I am to be diagnosed.. Can you image being a 4 year old starving to death because people didn’t know what was wrong with you? Or can you imagine fearing you child will die from a bee sting. Please don’t call gluten poison; it is a disease not a death sentence.

          • Maria Pinero

            I have read of little kids with celiac who died because they ate gluten, simply their small intestine gave-up and stopped absorbing. One time I ingested gluten by chance at a restaurant and I developed what the doctor thought was a
            vasculitis incident. I was fortunate the blood vessel got swollen in my legs( it was a big stain of blood showing underneath the skin of my entire left leg, it was very scary) and my kidneys were not affected.
            My father died of a cardiomyopathy, a sequel of celiac disease; my mother also had the celiac gene and died of complications associated to senile dementia.
            Celiac disease is very serious; I already had pneumonia twice and had both the H1N1 and type A flu ( I think I am alive thanks to the Tamiflu).

          • Terry J. Wood

            People with a wheat allergy can die from eating it, just as those with a peanut allergy can die from eating peanuts. Many people with a wheat allergy choose gluten free foods because they’re safe for them. So for them wheat is poison. It’s not just those with celiac sprue eating this product.

  • Savannah

    This is such a bummer. I’m on a strict gluten-free diet for a variety of serious health issues, and I eat Cheerio’s at least twice a day. I had to stop eating Honey Nut Cheerio’s 3 to 4 weeks ago because of an allergic reaction / flare and I had no idea why until now. I’m happy that General Mills has come forward about this recall / allergen issue, but it doesn’t reverse the damage done.

    • http://blog.generalmills.com Kevin Hunt

      Hi Savannah,

      Please contact our Consumer team at 1-800-775-8370. We are sorry about your experience and want to learn more and make it right.

      Kevin Hunt
      General Mills

      • http://www.jessicanaomi.net/ JessicaNaomiNet

        Savannah should SUE YOU for selling her poison

      • Sarah Thrower

        Mr. Hunt, you are referring people to the 1-800 number but it is a recording. The phone lines seem to be overwhelmed. This is a dead end, there is no customer service at his number. After the recording it disconnects. Sending people to a recording and then disconnecting them is not helping! I understand your company cannot fix the damage done to those who were sick, but don’t add insult to injury.

        • 1WickedWitch

          lol. I like how he told you to call the 800 # to report the problem on the same 800# ! That’s Corporate for ya!

        • http://blog.generalmills.com Ashley Halladay

          Hi Sarah,

          We’re sorry to hear you’ve had trouble getting through to our Consumer team over the phone.

          Consumer Services can also be contacted through an email form at: http://www.cheerios.com/contact

          Ashley Halladay
          General Mills

      • Richard Valentine

        Kevin, I’m not finding any information on returning the recalled boxes. Can you point me in the right direction?

        • http://blog.generalmills.com Kevin Hunt

          Richard,

          Because this recall of the boxes with the affected codes from Lodi concerns a wheat allergen, we ask that you dispose of the box. Please call 1-800-775-8370 for information on a replacement.

          Kevin Hunt
          General Mills

    • http://www.jessicanaomi.net/ JessicaNaomiNet

      Don’t call the CONSUMER team find an attorney and sue General Mills for selling you POISON

      • coffeelove

        You are a poisonous person with absolutely no empathy for an honest mistake. Direct your negative, hate-filled energy into something positive. Please. Gluten dust on a truck after a railroad delay. Isolated incident. Do you really think GM would want this to happen to their gluten free customers—the pain, discomfort and distrust of their GF products and possibly all of their products? Or to their brand? Cheerios is a flagship product, and no interest in “corporate profits” would be worth the wrath and backlash they are experiencing. They made a big mistake (and have probably made many others) but they will learn and spend millions on better safety and quality control and processes.

        • Connie Drapeau Kennedy

          It was an avoidable mistake. They shouldn’t have made a big deal about Cheerios being gluten-free if they were this quick to make this mistake. For many people this poses a huge risk. For me, I’m lucky. Hopefully, it was just a weekend (when I also work) of misery and not lasting ramifications. However, I’ve managed to be 100% g-f for a few years. This will set my healing back. We have a right to scream. If General Mills wasn’t ready to be 100% protective of our health then they shouldn’t have gone after our money. Money is was drove Cheerios into our sector. Allowing this to happen is sick.

  • Tara Pollman

    We have the winning box!!! So where’s the golden ticket?? …I just want to thank you so much for the days of throwing up, diarrhea and for getting so sick to the point that people can’t move or get out of bed. I hope you take time to reflect on the fact that this isn’t a joke. You are dealing with people’s lives and it is a very serious situation. Undoubtedly, children missed school, adults missed work or other functions and all experienced severe damage to their intestines. Fortunately for me, I heeded the warnings of Gluten Dude not to eat them. However, my very newly gluten free mom did eat them and she couldn’t get out of bed for days and was so so sick. I guess we can almost be sure now that she has Celiac as well. So thanks for that..

    • http://blog.generalmills.com Kevin Hunt

      Tara,

      Thank you for reading our blog. We understand that it will take a long time to regain your trust. The mistake was made at Lodi in July and we are deeply sorry. We’re doing everything we can to make this right. Please contact us at 1-800-775-8370 to provide more information about your mother’s experience.

      Kevin Hunt
      General Mills

      • Janissa

        You don’t seem to be listening. You can’t regain the trust of consumers with celiac sprue who got sick from eating your contaminated product just by replacing a box or two of cereal and saying “Sorry.” I certainly don’t care if General Mills wants to gather information about my “experiences” of getting sick. As Tara said, it’s about us trying to pick up the pieces of our lives and regaining our health after your company screwed up.

  • Brittney

    Mr. Hunt – Thank you for coming forward, I checked my box and I now know why I’ve been so sick lately. However, I was under the assumption that the 5 GF varieties of Cheerios were now made in a dedicated gluten free facility. I thought I read this on your website’s “How We Did It” powerpoint demo a few weeks ago, before I bought my first box of Cheerios in over a decade.

    Is this incorrect? Are they not manufactured in a dedicated facility? I just can’t understand how wheat flour made it into a such a facility; even with the mishap with the rail lines. And, if the Lodi plant was a dedicated facility, what steps are you taking to ensure that this never happens again?

    Also, how long will the Lodi plant be shut down while you clean/decontaminate all the lines? Thanks!

    • http://blog.generalmills.com Kevin Hunt

      Brittney,

      Thanks for your comment. We’re sorry about your experience with the GF Cheerios. Please let us know more about that at 1-800-775-8370. Whenever we manufacture gluten-free products, we take specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into our products, whether it’s in a dedicated facility or not. As Jim wrote, the mistake at Lodi involved in this recall is an isolated incident and we’re very sorry that it happened. Unfortunately, an amount of wheat flour was introduced into our otherwise gluten-free cereal production system through human error. We’ve instituted additional flour handling protocols at all facilities to ensure this will not happen again. This incident was in July. We have confirmed via testing that the products produced at Lodi both before and after the affected code dates are FDA compliant as gluten free.

      Kevin Hunt
      General Mills

      • Robert Todd Smith

        “…whether it’s in a dedicated facility or not.” ARE YOU FREAKING KIDDING ME!?!?! If you are not producing these products in a dedicated facility, there will ALWAYS be a cross contamination risk. ALWAYS!!!!!!!!! The GF movement is a multi Billion dollar industry and you needed to get your piece and you did it by cutting corners and putting people at risk. Putting MY CHILD at risk. And your gonna keep on putting people at risk until you decide to DO IT RIGHT. Until you do, this WILL happen again. Oh, and giving out free boxes of more potentially contaminated product does not, “make it right.”

    • Robert Todd Smith

      Brittany, they have no intention of shutting down anything or actually decontaminating the machinery properly. In Mr Hunt’s reply, he readily admits they do not have dedicated facilities. This WILL happen again.

      • http://blog.generalmills.com Kevin Hunt

        Robert,

        I’m just seeing your comment now, sorry for the delay in my response. We have performed multiple cleans on these systems in Lodi – and testing has verified that finished product produced in Lodi since the Best If Used By date of 25JUL2106LD – the last affected code date – does meet and continues to meet the FDA gluten-free standard. We’ve also instituted additional flour handling protocols at all facilities to ensure this will not happen again.

        Kevin Hunt
        General Mills

    • Maria Pinero

      Go to the gluten-free watchdog website and you will find your answer quickly.

  • Sue Exley

    My son has Celiac Disease and Cheerios was his favorite cereal before he was diagnosed in the summer, so we stocked up on gluten free cheerios when we saw them at Safeway and Costco. We have 3 boxes of Multi-Grain GF Cheerios with 16JUL2016 (same date but there is no D at the end of the code) and 2 boxes of Honey Nut GF with 16JUL2016 (no D at the end of the code). Does this mean these cheerios are safe to eat??? Please advise. I am really worried because he has already eaten two big boxes of Honey Nut Cheerios purchased at the same time.

  • Angela Stickman

    I have been extremely sick for the past week and a half. Everything from migraine to nausea, heartburn, reflux, joint pain and severe “brain fog”. At least now I know why. I wish this whole gliten free Cheerios thing was the real deal but apparently not. I have had issues with more than just the recalled boxes as well. Btw, Im tired of people calling celiac disease an allergy…its not an allergic reaction! It is an autoimmune disease and very serious for a lot of people. Im personally done with General Mills for both gluten free as well as any other of their products.

    • http://blog.generalmills.com Kevin Hunt

      Angela,

      We’re very sorry you had that experience with the cereal. Did you eat from the boxes involved in the recall? Please review the codes here http://www.cheerios.com/Articles/Gluten%20Free%20Cheerios.aspx and contact our Consumer team at 1-800-775-8370. We’ve worked hard to make safe, nutritious, gluten-free products more widely available. With today’s recall news, we know we will have to work even harder to earn back your trust.

      Kevin Hunt
      General Mills

  • close09wa

    I only had bad reaction to a box of Honey Nut Cheerios, but its’ date is August, location is still LD…Shouldn’t be oats in general as I tolerated regular Cheerios just fine…

    • http://blog.generalmills.com Kevin Hunt

      We’re sorry to hear about that situation. Please report that to our Consumer line at 1-800-775-8370.

      Kevin Hunt
      General Mills

  • Steve

    To be truly gluten free your cereal needs to be processed in a facility that never uses gluten products. That is if you can get the gluten out in the first place. I am battling Candida and started using the new cheerios. Now with this recall many won’t trust your product. And I am disappointed a mistake was made right after the Gluten Free Cheerios hit store shelves. Most labels state this product was made in a facility that does not use Gluten products.

    • http://blog.generalmills.com Kevin Hunt

      Hi Steve,

      We’re disappointed too, and embarrassed. Our oat flour is produced in a dedicated gluten-free facility, and many of our cereals are as well. Whenever we manufacture gluten-free products, we take specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into our products. That didn’t happen with this mistake in Lodi, and we have taken steps to make sure it doesn’t happen again, and restore trust in our production.

      Kevin Hunt
      General Mills

  • Danielle

    I am greatful to be able to eat Cheerios with my family. Honestly, gm could have covered it up like vw. Iam very impressed. It’s a lot of work living gluten free and General Mills has made it easier for me and my family who are not gf

    • http://blog.generalmills.com Kevin Hunt

      Danielle,

      Thank you for your support. We appreciate that.

      Kevin Hunt
      General Mills

  • Jemelle

    How do we know if our cereal was affected or not?

  • Sarah Madden

    I have Celiac disease and I recently ate Honey Nut Cheerios and became violently ill 12 hours after consumption. My better if used by date is 15Aug2016 BUO64612 C. You might want to check if this is a bigger issue. I can’t get through the line.

    • http://blog.generalmills.com Kevin Hunt

      Sarah,

      We’re very sorry to hear that. Please keep trying the Consumer line so we can investigate. But I also will pass that code along. Thank you for your patience.

      Kevin Hunt
      General Mills

  • Stephen Schoen

    My wife has celiac disease. She has been happily eating Cheerios since we found the Gluten Free version in our store last week. After hearing about the recall from national tv news, we were wondering if her recent illness was due to eating wheat in Cheerios. I tried calling the posted number and listened to the message “You’re call is important to us, please continue to hold… someone will be with you shortly…, thank you” for 20 minutes. While waiting, I found this tweet which fortunately has the link to the page with specific product information. I would think General Mills would exhibit their concern for customers by having sufficient people to answer these call promptly on the day of the recall and tv news announcements. I also would think General Mills would post the link to specific information on their main cheerios page, instead of the hard to find news release page. Now that I’ve found the specific information (and can verify that our box is ok) I’m hanging up on the recorded assurance about how important my call is.

    • http://blog.generalmills.com Kevin Hunt

      Stephen,

      We completely understand why you are disappointed, and we are deeply sorry about the mistake at Lodi. We’re trying our best to accommodate all the calls and we appreciate your patience and feedback.

      Kevin Hunt
      General Mills

  • BarbaraH

    Thanks for the info. Cheerios have been my favorite cereal for decades. I had to give them up when I was diagnosed with celiac disease two years ago and have been so happy to be able to eat them again. Luckily none of the 3 boxes I have on hand are affected.

    • http://blog.generalmills.com Kevin Hunt

      Thank you, Barbara. We’re glad you have been able to enjoy them again!

      Kevin Hunt
      General Mills

  • Ray and Ann Prosek

    I have recently been purchasing the GF Cheerios again — was always my favorite cereal and giving it up was so difficult. I guess it’s difficult for some to understand how people can get so excited over these little things like being able to eat Cheerios again. Thank you for that. Regarding this recall issue, I empty the boxes into an airtight container so my boxes are gone. I bought my Cheerios from Kroger in GA (Loganville), and I do not know from where they receive their shipments. Possibly you can help me with this. Ann

    • http://blog.generalmills.com Kevin Hunt

      Hi Ann,

      Thank you for being a loyal fan of Cheerios. We appreciate that. Please reach out to our consumer line, explain your situation and you can get a replacement: 1-800-775-8370.

      Kevin Hunt
      General Mills

  • JmprGrl

    Ironically this came right after I used Cheerios as my main BRAT diet food (I do not own a toaster and figured Cheerios would play the same roll) after food poisoning (non Celiac related) on Saturday. While the nausea from the food poisoning ceased, I could not figure out why I was doubled over in pain trying to teach all day until a fellow Celiac posted this. Went home and check my box, to find out indeed that was the reason I was doubled over all day. I understand accidents happen, but I think I will be sticking to proven “Safe” foods/cereals for a while. Thank you for letting us know not to continue eating contaminated boxes. :)

    • http://blog.generalmills.com Kevin Hunt

      Thank you for leaving a comment. We’re so sorry you had that experience. Please let us know about the code on your cereal box at 1-800-775-8370 and our Consumer team will replace it. We hope we can earn back your trust.

      Kevin Hunt
      General Mills

  • http://blog.generalmills.com Kevin Hunt

    HI Nick,

    We’re sorry to hear about your wife’s illness. This recall is tied to the isolated mistake in Lodi that Jim writes about above. But please contact our Consumer team at 1-800-775-8370 so we can learn more.

    Kevin Hunt
    General Mills

    • http://www.jessicanaomi.net/ JessicaNaomiNet

      Nick Kevin is not sorry. You should sue Kevin for selling you poison that made your wife sick. If there was RAT POISON in that box you might sue but WHEAT is RAT POISON to those of us who get SICK from eating wheat which was DELIBERATELY ADDED TO CHEERIOS TO POISON PEOPLE

      • CK

        Do you wear a tin foil hat? You probably should.

  • http://blog.generalmills.com Kevin Hunt

    Okay, thank you for the information, Angela. Please call our Consumer line when you have a chance. We have been investigating reports of illness from the beginning, but our other tested products from our cereal plants have met the gluten free standard. This Lodi incident was a mistake there, as we outlined and are embarrassed by. We know there are people who suffer from allergies and other conditions that prevent them from eating even gluten-free Cheerios. If a person has an oat-intolerance or other dietary restriction they may not be able to enjoy certain products even if they do meet the FDA standard for gluten-free. We encourage people with celiac disease or other severe food allergies to consult their physician before making changes in their diet, especially if they have a known sensitivity to oat products.

    Kevin Hunt
    General Mills

    • Brittney

      Oats aren’t the problem, Mr. Hunt. The problem is that 97% of the oat crop in the US is harvested alongside wheat, which is the culprit (wheat, barley and rye, specifically). When harvested and manufactured correctly, most celiacs can enjoy gluten-free oats. Udi’s has a gluten free granola that is amazing. Bob’s Red Mill and GlutenFreeda have the markets cornered on gluten free oatmeal.
      As long as they truly are, in fact, gluten free. Which you assured us yours were. Which they weren’t.

  • http://blog.generalmills.com Kevin Hunt

    Thank you for sharing that! Great story!

    Kevin Hunt
    General Mills

  • Darlene Conklin

    I live in New York and I shop at the ShopRite in Montgomery, NY. I had purchased regular Cheerios but emptied the cereal into Tupperware containers and threw out the boxes so I have no idea if they were from your Lodi facility. Do you know what states those cereals were shipped to?

    • http://blog.generalmills.com Kevin Hunt

      These were shipped nationwide. Please contact our consumer line, explain your situation and you can get a replacement: 1-800-775-8370.

      Kevin Hunt
      General Mills

  • Alli n

    This is really astounding that General Mills has two recalls Cascadian farms frozen beans and Honey Nut Cheerios in one week. I appreciate your proactive stance and that you are responding around the clock. No company is perfect and there is always room for error but why are we seeing so many issues with food quality and safety? Thanks

    • http://blog.generalmills.com Kevin Hunt

      Thank you for sharing your thoughts with us. We’re responding because we know we need to make this right and explain what happened at Lodi. I hope that came through in Jim’s post, and how we’ve taken steps to make sure this kind of mistake can’t happen again. Safety is our top priority for the company and the Cereal team.

      Kevin Hunt
      General Mills

  • http://blog.generalmills.com Kevin Hunt

    Hi Eric,

    We had just received two reports of illness related to the implicated production dates in Lodi. Our immediate investigation of those reports uncovered what happened with the wheat flour and prompted this announcement. Unfortunately, finished product testing was not done on these run dates at Lodi, and therefore this problem was not discovered at the time of production.

    Kevin Hunt
    General Mills

  • Cereal girl

    I just feel I have to say. Even though we may have had a problem with cherrios . I will still trust this product in the future. I thank GM for coming forward and trust they will continue to. I am feeling better so I’m hoping all of you will soon.

    • http://blog.generalmills.com Kevin Hunt

      Thank you for letting us know. And for placing your trust in our cereals.

      Kevin Hunt
      General Mills

  • http://blog.generalmills.com Kevin Hunt

    Andrea,

    Yes, the Cereal team is disappointed too, and embarrassed as Jim pointed out in his post. We sincerely apologize to both the gluten-free community and to anyone who may have been impacted by this mistake at Lodi.

    To be clear, this recall is related to this incident at the Lodi plant in July, which we just became aware of, prompting our investigation. Unfortunately, finished product testing was not done on these run dates at Lodi, and therefore this problem was not discovered at the time of production.

    There have been other reports of illness related to gluten-free Cheerios, but our other tested products in those reports have met the gluten-free FDA standard. Thank you for reading our blog and sharing your thoughts with us.

    Kevin Hunt
    General Mills

    • http://glutenfreeglobetrotter.com Erin Smith

      Hi Kevin

      Can you please explain how the final production run in Lodi was not tested for gluten?

      Thank you

  • Mechiell Austin

    I tried phoneing the number tonight to see if any could of possibly been shipped to NC. I recently had felt like Id been glutened and was distressed when I read about Cheerio’s. I am Celiac and I work so hard to not ingest gluten, it upsets me that mistakes like this could cause me to be ill for up to 6 months as can take up to that long to not have the reaction in your body, destroying your villi. Please let me know if any shipments or such accidents occurences could of been involved in NC.

  • http://blog.generalmills.com Kevin Hunt

    Sue,

    The product affected by the mistake at Lodi was produced during the 13-day period in July covered by the product codes. Cereal produced in Lodi before and since the recall period has tested FDA compliant as gluten free. Our gluten-free cereals are either produced in gluten-free facilities or on gluten-free production lines under stringent safety protocols. We will replace your product if you call our Consumer line at 1-800-775-8370. Thank you for your feedback and we are sorry for the risk created by this mistake.

    Kevin Hunt
    General Mills

    • David Sweet

      That number has a very long recorded message then just hangs up. I want a refund or replacement. You are handling this recall very poorly.

      • http://blog.generalmills.com Kevin Hunt

        David,

        Call volumes have been high, understandably, even with increased staffing and hours. We’re sorry about that delay in reaching us. Please try again, or contact the Consumer team on the web at http://www.cheerios.com/contact

        Kevin Hunt
        General Mills

  • Celiac Mom

    My daughter has Celiac Disease. Any form of gluten damages her from the inside out. Our dietician has said even the smallest trace or crumb can do irreversible damage to her stomach and intestines and cause other health problems later in life. We fed her Cheerios because we thought it was a brand we could trust. What is this company going to do for children with Celiac Disease who could’ve suffered internal damage from this? My daughter was on the road to slight recovery (been a long process). This could majorly set her back!

    • http://blog.generalmills.com Kevin Hunt

      We’re sorry to hear about your daughter. We hope we can earn your trust again. Please provide more information about her experience at 1-800-775-8370.

      Kevin Hunt
      General Mills

  • http://blog.generalmills.com Kevin Hunt

    Janissa,

    Thank you for taking the time to comment and share your story here on our company blog. We are so sorry you became sick and hope we can earn your trust again.

    Our Cereal team is certainly embarrassed by this mistake at Lodi. I trust you get that from Jim’s post about the recall, above, and how he is taking steps to make sure it doesn’t happen again.

    We are testing all finished products, but finished product was not tested on these run dates at Lodi in July. As far as the timing, we just recently received two reports of illness related to the implicated production dates at Lodi, and our investigation into those reports discovered the mistake. Sunday, our testing confirmed the possible presence of gluten above 20 ppm in products produced at our Lodi facility within the dates in question in July. We announced the recall less than 24 hours later.

    Kevin Hunt
    General Mills

  • Walter Chase

    So this explains a lot. I have a box that contains wheat. How does the recall work? No one is answering the 1-800-775-8370 number

    • http://blog.generalmills.com Kevin Hunt

      Walter,

      We’re experiencing high call volume, so please bear with our Consumer team. You also can fill out this form http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • http://www.jessicanaomi.net/ JessicaNaomiNet

    You should b fired and arrested for selling POISON which is what WHEAT is to me. I am skin and blood test positive for severe wheat allergy.

    I was not going to buy Cheerios since I knew you were shipping the oats with wheat but if I had bought a box of that poison with wheat DELIBERATELY added to it, my heart would have gone into palpitations, i would have run a fever, my sinuses would have blown up and I would have felt like I had knives twisting in my face, and I would have been so tired and exhausted I would not have been able to keep my eyes open. You should be SHUT DOWN and PUT OUT OF BUSINESS of selling poison.

    For people like me with a wheat allergy or people with celiac disease or gluten intolerance or sensitiviity – ESPECIALLY CHILDREN – wheat is like RAT POISON and if you put RAT POISON in your Cheerios the whole company would be shut down.

    I hope you are fired immediately and that the FDA and FCC and Interstate Commerce Commission investigate this offense and bring criminal charges against anyone who did this deliberately to poison people who cannot eat gluten.

  • Kay Overbay

    This seems silly compared to all the people who have suffered from eating the cereal. I have 2 boxes that meet the recall criteria. No one in our household needs to eat gluten free so I am wondering. Do we need to worry and return the boxes? So what I am aging is we do not have wheat allergies. Didn’t even realize I had bought gluten free. Thanks

  • kacelee

    Thank you for providing the info and phone number. We have several of these boxes in our home. I have been on hold for over an hour on the number you provided. Am I wasting my time or are the phones being manned 24 hours?

    • Sarah Thrower

      I waited 19 minutes this morning and was disconnected. I called back an hour later. Now it is just a recoding with a long list of codes, then I was disconnected. Other customers are reporting the same experience. There is apparently no one answering the phones at this number. It is starting to feel like a brush-off.

    • http://blog.generalmills.com Kevin Hunt

      The phones are being answered around the clock. If you’d like, you also can fill out this form http://www.cheerios.com/contact

      Thank you for your patience.

      Kevin Hunt
      General Mills

  • Lynda Weis

    To Jim Murphy….I have had Celiac Disease for eight years now. Celiac Disease is the inability to process the protein found in wheat. You may already be aware of this, but I’ll mention it anyway just in case you’re not! What happens when a person with Celiac Disease eats gluten is that the villi or digestive hairs in the esophagus are literally burned off. If they eat a very small amount of gluten just one time, the damage isn’t as severe as if they eat this gluten over and over again. It takes 3-6 months for the digestive hairs or villi to grow back once they are burned off. In the meantime, all of the food eaten runs right through the body mostly not being digested producing severe diahhrea.
    Secondly, unless the oat flour you are using at General Mills is 100% organic the finished product will have wheat in it. This happens because most oats are grown next to or in close proximity to wheat fields, and during the cutting & threshing of the wheat much is transferred to the oat fields via the wind. The only way to insure that there isn’t cross contamination is to purchase 100% certified organic oats. I know, myself, if I eat a bowl of Quaker Oats I will feel sick. If I eat a bowl of 100% organic oats I have absolutely no negative reaction. It all begins with choosing the right products!
    I have made a conscious decision not to eat GF Cheerios when they first appeared on the grocery store shelves. Knowing what I know about oats it just wasn’t worth the risk.

    • http://blog.generalmills.com Kevin Hunt

      Lynda,

      We appreciate you sharing your thoughts. I will make sure Jim sees your comment.

      Kevin Hunt
      General Mills

    • Andrea Beschta

      With all due respect…For anyone newly-diagnosed, please be aware that unless the oats are CERTIFIED gluten-free, they are NOT safe for those with celiac. Organic DOES NOT qualify as gluten-free, just as wheat-free does not necessarily indicate gluten-free. Anyone diagnosed with celiac disease should consider avoiding ALL oats for at least six months until their intestine heals. The protein in oats is similar to gluten and some individuals may have problems digesting even GF oats and that’s why health professionals usually recommend avoiding oats until healing of the villi (finger-like projections in the small intestine) occurs. Once that happens, it’s probably a good idea to eat GF oats occasionally rather than on a daily basis. Keeping a daily food journal will help identify any foods that may be causing a problem.

  • kathy t

    Thank you for being upfront and proactive. It’s an unfortunate situation…one, as you know, that can cause some pretty dire consequences. That said, mistakes lead to improvement and hopefully the lessons learned here can be used to benefit others.

    I can’t speak for everyone, but I forgive you. Keep doing the right thing and GF Cheerios will get a second chance to win my heart (and stomach).

  • Natalia Southworth

    My box of Honey Nut Cheerios is 16JUL2016 LD085102. I guess I made the list?
    After reading the previous comments, I’d really just like to say that I think Kevin Hunt has one of the worst jobs in the whole world. I hope Cheerios is paying him well!

    • Laura E

      Yeah, I’m Celiac and I’m not too happy about it, but it’s not Kevin Hunt’s fault, yet he’s the one who gets hit with all the flak. Poor guy! I guess someone has to deal with it…

  • Michelle B.

    Our box is labeled 31July2016LD…only 6 days after the last recall date listed. A little close for comfort since I don’t know when exactly this error was discovered to ensure that within the next 6 days of production there wasn’t still any contamination involved. However, my Celiac daughter has eaten almost the entire box at the time of this recall and has only had one case of severe stomach ache and diahrreah that occurred just 2 days ago…. after the box was almost finished. Therefore, I have to trust that this event must have been caused by something else (or I would think that she would have had a reaction sooner) but I can’t help but wonder “what if”. This was our first box of GF Cheerios and we were so excited that she could once again enjoy one of her favorite cereals that she loved before her diagnosis…not to mention finally having another breakfast cereal to add to our GF Chex supply! This will not deter us from eating GF Cheerios at this point as we feel confident that this incident will only raise awareness and precaution within your company in order for it not to occur again!

    • http://blog.generalmills.com Kevin Hunt

      Thank you, Michelle. We are sorry your daughter had that experience and we know this mistake hurts the trust you had in Cheerios. As far as your code, from Lodi, the Cheerios team has confirmed via testing that the products produced at Lodi both before and after the affected code dates are FDA compliant as gluten free. I will share your information with the Consumer team, but if you’d also like to report that, you can do so here http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • Bunny

    I became violently ill after eating Cheerios. I am upset that they promised gluten free but didn’t take proper precaution. I miss a week of work! I had purchased 7 boxes of this Cheerios which I know have to trash.
    Are they going to refund Celiacs for purchased boxes? That is the LEAST that they could do.

    • http://blog.generalmills.com Kevin Hunt

      Did your boxes match the codes in the recall? We are sorry for your experience with the cereal that you describe, and we want to learn more. Please either call us at 1-800-775-8370 or let us know at http://www.cheerios.com/contact and you can get a refund.

      Kevin Hunt
      General Mills

  • Connie Drapeau Kennedy

    Kevin Hunt, I feel for you. I wouldn’t want your job right now. Thanks for trying to comfort us and offers us apologies. I don’t need to fish the box out of the trash. Late last week the only change I had in my diet was the re-introduction of Cheerios (marked gluten-free). I felt miserable. I lost days of productivity. I was scared. I told and texted a friend or two how I felt – and I didn’t even know about the recall. Sorry, no replacement box will replace that lost time and the opportunities they presented. A few days later I’m still feeling the effects. It was a relief to receive a text informing me of the recall. i wish you well but I won’t be trying them ever again. Thanks.

    • Laura E

      What a nice reply! I wish others here would reply the same way. You’ve stated what happened, what you’ll do in the future, and in a polite manner. Thankfully, I can’t do oats very well, so I only had a bowl and a couple handfuls of the honey nut. But, I wouldn’t trust them again either. Too much risk with a company that isn’t all GF like glutino, for example.

      • Connie Drapeau Kennedy

        Thanks, Laura! I probably sounded nicer than I felt. I’m mad at myself for trusting them. I should have known better.

        I hope you find a combination of foods that are tasty, healthy, safe and healing for you. To be honest, I wouldn’t want a replacement box. They had too much sugar for me and tasted way too processed.

        I think if General Mills had really cared they would have replied to me and the other nicer posts as well as the screamers. They are only doing damage control here. We’re not screaming how mad we are so we get passed by. Instead they should be asking all of us about our reactions, how we feel now, and what box we purchased.

        Guess I’m not so nice after all. Well, General Mills is interested in our sales and money only, it appears. I’ll buy elsewhere.

        • http://blog.generalmills.com Kevin Hunt

          Connie,

          Be assured I am sharing these comments with the Cheerios team and I thank you for your feedback.

          Kevin Hunt
          General Mills

  • Michael Sajor

    While I appreciate your embarrassment and your apology, I dont think your note, or the response by General Mills, is reflective of the pain and suffering your “human error” has caused.

    One morning, expecting your gluten free cereal to be truly gluten free, my wife and I enjoyed breakfast. She is celiac. Within minutes, the pain started. Hours later, it worsened and worsened. Intensified. Became intolerable.

    By two in the morning, it was so horrible she could stand it no longer. We went to the emergency room. Chest x-rays. Morphine. EKG. Hours of waiting and investigation by the doctors. Worry about immediate surgery for gallstones. Or could it be cancer? A night of terror, fear, intense pain and worry. One of the worst nights we have ever had.

    Then the chest pains started. Yes, that’s a symptom that celiacs can get as well – it’s called costochondritis. Ever hear of it? It feels exactly like a heart attack. You’re sure that this is it – you’re going to die. My wife endured that pain as well that evening, thanks to that bowl of Cheerios.

    The pain and symptoms went on for days and days and days. Now the bills are coming in. The hospital. Radiologist. Doctors. Medications. All thanks to General Mills and the company’s inability to do what it says it will do. And that on a brand new product that the company trumpets they have spent millions to perfect. You’d think every batch would be tested for gluten – you’ve said they’re not. You’d think plant management would have some common sense around protection from contaminants.

    You’re embarrassed and you’re “truly sorry.” Sorry, but that’s nowhere near enough. You have absolutely no idea what human pain you caused because you lost your rail transport and couldnt bother to make sure your trucks were clean.

    Obviously, we will never be buying General Mills products again. Regain our trust? How about you helping my wife regain her small intestine? Yes, I recognize this is a strongly worded and direct response to your blog post – but you weren’t there that night while my wife was writhing in agony, crying in pain.

    You’re playing with lives here. Be more careful.

    • Laura E

      Most Celiacs I think will just have to ride this one out. They can’t sue over a mistake, but I think you have a strong chance of getting at least some of your medical bills paid for. It was a direct case-and-effect that probably has enough evidence to fight for it. I’d try it if you paid a lot out of pocket.

    • http://blog.generalmills.com Kevin Hunt

      Michael,

      You’re right, we can and will do better and please know that I’ve shared your comment with the Cheerios team.

      Kevin Hunt
      General Mills

  • carolyn

    I am probably the only persons here sincerely thanking you. I have been sick for a few weeks, my joints swollen and achy, headaches, gastrointestinal issues, extreme fatigue, etc and could not for the life of me figure out what was wrong, I was setting myself up for some terrible news at the dr, Lyme disease etc. I’m actually relieved it’s only a reaction the gluten, which was exactly what it felt like except I was positive I hadn’t had any. So now this will work itself out of my system and I can go back to normal and hope there was no permanent damage (ate one box of yellow cheerios). Please, please do better. And yes, fire who,ever responsible but I hate to see all those people at the plant lose their jobs when if you close it.

  • Glenn Berger

    This sounds crazy, but is there a possibility of this problem in other factories? I ate Cinnamon Cheerios yesterday morning and had an immediate reaction. Didn’t question the food at the time, but after seeing this mornings recall, it seems not out of the realm of possibility. Also, why would you even have this flour in a facility that is producing gluten free? In order to win my confidence, I would want to learn that before Gluten Free is on the box of any product, there would have to be zero gluten in the production facility.

    • http://blog.generalmills.com Kevin Hunt

      Glenn,

      This was an isolated incident at Lodi, affecting Cheerios and Honey Nut Cheerios. However, please report your concern to our Consumer team at 1-800-775-8370. It is common across the food industry to have gluten-free production lines. We have been and are producing gluten-free products safely, by taking specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into our products. Because of the mistake at Lodi, that didn’t happen there.

      Kevin Hunt
      General Mills

  • Nicholas Brinckman

    My son has been sick for weeks now and we now know why. My son is on a strict gluten free diet due to Celiac. When he has wheat he gets extremely sick and has seizures and sometimes ends up in the hospital. This is unacceptable. This kid has been dealing with these issues since he was 2 and he understand what he can eat and can’t eat. It’s going to be hard to regain my trust as a parent I know its going to be even hard to regain his trust as the one that eats your cereal and got sick.

    • http://blog.generalmills.com Kevin Hunt

      Nicholas,

      We’re very sorry to hear that and we hope your son is feeling better. Did you confirm you had boxes from Lodi, from the codes involved in the recall? Please let us know at 1-800-775-8370 or http://www.cheerios.com/contact Thank you for reaching out to us on this blog.

      Kevin Hunt
      General Mills

  • jdg

    does this recall include food service products or just retail?

    • http://blog.generalmills.com Kevin Hunt

      Just the affected boxes shipped from Lodi, for retail.

      Kevin Hunt
      General Mills

  • Ally

    Just want to say kudos to the General Mills team for exploring gluten free production! Mistakes happen sometime and its unfortunate some people got sick, but those of us living with celiac disease know this probably isn’t the first or last time we will get sick. Thank you for voluntarily recalling the products that may have been affected. Hopefully this doesn’t deter your mission to continue to pave the way for new gluten free cereal production!

    • Mary Meg Harding

      Thank you ALLY !! I am so happy they have spent a fortune to bring us gluten free cheerios it is a gift and the deserve to be applauded… not detered!!

  • http://glutenfreeglobetrotter.com Erin Smith

    How are you handling the clean-up at your facility to ensure there is no residual wheat flour present on the gluten-free oat flour system?

  • Roadking

    If you are not on a gluten free diet is there any other reason to be concerned about the cereal ?

    • Laura E

      Nope – if you’re not GF, your boxes are just fine. It’s just that some wheat flour got mixed into the batch.

    • http://blog.generalmills.com Ashley Halladay

      Hi Roadking,

      The cereal in the recall is safe for people without celiac disease, a wheat allergy or gluten sensitivity.

      Ashley Halladay
      General Mills

  • Sharon Kimbrel

    No wonder I’ve been so sick! I eat Cheerios every morning. You have no idea what happens to us with celiac disease. How does this recall work?

    • http://blog.generalmills.com Kevin Hunt

      Sharon,

      We’re sorry that you became ill, and we hope you are feeling better. Did you confirm you had boxes with the affected codes from Lodi? Please share your experience at 1-800-775-8370 or http://www.cheerios.com/contact so our Consumer team can learn more.

      Kevin Hunt
      General Mills

  • Cole

    If my wife were contaminated, I’m not sure how I would be reacting to this. As it stands, we weren’t one of the unlucky ones. In the long run, I think this unfortunate accident (due to negligence by the sound of it) will cause General Mills to take this even more seriously. They seem to understand the gravity of what happened, and that’s the most one can hope for at this point. Thank you for coming forward with this – hopefully it will help some avoid a reaction.

  • Aly Butchko

    I bought my first box of Cherrios last Saturday 9/26. I ate a bowl that night, one Sunday morning, same with Monday and then Tuesday night. Wed I had to stay home sick from work. Ive had serious bathroom issues all week, leg cramps fatigue. This is horrible. I was so happy and excited about Cherrios being gluten-free. It’s not a “sugary” cereal or over-priced. I was diagnosed with Celiac at age 2, roughly 28 years ago when my mom took me off milk and started having me eat real food. I’m text book celiac. This is horrible. You basically poisoned me.

    • Aly Butchko

      It’s not a trend for me. This is a life style that I have to live. This is the joke of the situation…you start to feel sick and you think about all the things you ate and then your just like ok their was a slip up. Eat plain foods, no spicy so it doesn’t make the heartburn worse and milk to help coat the stomach. That’s what makes me feel better. So I ate milk and cereal…

    • http://blog.generalmills.com Kevin Hunt

      Aly,

      We’re very sorry you got sick. Have you determined if your cereal box had one of the codes in the recall, made at our Lodi plant? Please report that to us at 1-800-775-8370 or http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • TNunn

    Mr. Hunt, unfortunately, you really don’t seem to understand the impact this has on the Celiac community. Not only have you lost our trust with this error but your explanation further loses my trust. To be truly Gluten Free, your manufacturing lines for GF products need to be isolated and none of the equipment should come into contact with wheat flour, including handling equipment. There should be no way human error can cause this to happen. How did you clean the affected production equipment? How do you isolate against cross-contamination in a shared facility? Saying you’ve instituted new protocols is not enough. I eat cereal every morning and now feel I must also exclude your Chex line of products, wondering if you’re as cavalier about those products as you seem to be with Cheerios. If you want to start to rebuild trust, you need to be much more forthcoming.

    • Tara Pollman

      And another thing.. Why weren’t any of these “isolated” boxes ever tested? Isn’t that part of your policy? Shouldn’t anything marked gluten free be tested before ANY of them leave the facility?? Especially when it is a brand new product? If you aren’t testing them now.. there’s no way we can trust you to be testing them down the road. Why did it take sickening thousands of people before you put out a “voluntary” recall? You just don’t get it. If you can’t do gluten free right, don’t do it at all!!

    • http://blog.generalmills.com Kevin Hunt

      I’ll share your comment with Jim and the Cheerios team. Thanks for taking the time to post it.

      Kevin Hunt
      General Mills

  • Andrea Beschta

    I saw the recall on CBS This Morning and then saw a commercial for GF Cheerios on the same program. If you care about the celiac community, why are you not pulling these ads if the GF Cheerios might be contaminated?

  • Kristy Sullivan

    Okay, that explains a lot. I have been very sick with my Celiac off and on and couldn’t figure out why and now I see it was the GF Cheerios I ate off and on throughout the past couple of weeks. I am glad you all are issuing a recall (and I will want my money back from those boxes I got sick from). How can I go about doing this?

    • http://blog.generalmills.com Ashley Halladay

      Hi Kristy,

      We are sorry to hear you got sick. We sincerely apologize for our mistake. Please contact our Consumer team so we can make this right. Call 1-800-775-8370 or visit http://www.cheerios.com/contact

      Ashley Halladay
      General Mills

  • Matt Copeland

    I have two children who have Celiac Disease (one of which has type 1 diabetes). We were excited to buy our first boxes of Cheerios in years only to have both of them turn out sick. My daughter had severe stomach cramps for days. My son’s diabetes was uncontrollable and his blood sugars were running in the 400’s for a week until the gluten left his system…

    Celiac and the associated health concerns are significant. I am surprised and disappointed that a company like General Mills would not have better systems in place when advertising a product as “Gluten Free” that clearly are not… The Celiac community is extremely tight and this is a misstep that will be impossible to overcome.

    #GlutenFreeFail

    • http://blog.generalmills.com Kevin Hunt

      Matt,

      I’m sorry your son and daughter became sick. Have you determined if your cereal box was from Lodi, with the codes listed in the recall? As Jim wrote, we’re embarrassed by the mistake at Lodi and we are taking steps to improve our protocols and testing. Please reach out to us at 1-800-775-8370 or http://www.cheerios.com/contact to provide more information.

      Kevin Hunt
      General Mills

  • Sethy1

    Are the Honey Nut Cheerios & Cheerios in the 8 pack pouches that are part of the Breakfast Pack part of the recall?

    • http://blog.generalmills.com Kevin Hunt

      No, only the boxes from Lodi, with codes listed in the recall announcement.

      Kevin Hunt
      General Mills

  • Sarah Thrower

    I just waited 19 minutes on hold after calling this number, only to be disconnected. Is there even anyone assigned to answer this line? I waited an hour and called back. It is now a recording of box top codes. After the lengthy recording I was again disconnected. You continue to refer customers to a recording. That feels like a brush-off. I understand accidents happen, you cannot change what happened. Your response to the incident has been less than impressive. You can respect your customers enough to answer the phones.
    My kids are on medically restricted diets (celiac disease and eosinophilic esophagitis). They were so sick after eating the “gluten free” Cheerios as to require treatment from a gastroenterologist and immunologist. Before giving my family your product I did all the research I could to be sure Cheerios were safe for my kids. It infuriates me to know I paid money for a product that caused us so many problems. It took me awhile (and many boxes) to realize what was causing the issues. Your company has no idea the medical chaos this error has caused to families who trusted you. I am just as angry with the inability to get ahold of your company as the initial contamination. I understand accidents happen. Your response to the incident has been less than impressive, and does nothing to instill confidence.

    • http://blog.generalmills.com Kevin Hunt

      Sarah,

      We’re sorry about that experience. I forwarded this comment to the Consumer team. Cheerios also has setup a web form, for more information http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • Tom Camilli

    What’s the hold up? 3 hrs. with no response. I thought iit was a simple question.
    The box top has a Use By date of 24 JUL 2016. However, the next notation is
    “CR141502A”. Is this covered by the recall and, if not, what is the CR designation?

    • http://blog.generalmills.com Kevin Hunt

      Hi Tom,

      Sorry for the delay. Your code is not part of the recall. That “CR” refers to another plant. Thanks for your patience.

      Kevin Hunt
      General Mills

  • dklanecky

    I was finally correctly
    diagnosed with Celiac Sprue in October 2014. It had been about 4 years of
    not being able to figure out what was wrong with me. I was very happy
    when I found the Gluten Free Chex and then not to long after, the Gluten Free
    Oatmeal for breakfast. I was really happy when I saw the first Gluten
    Free Cheerios in our area last month. None of my stock pile of Cherrios
    (I stock up when they are on sale) has the recalled Lodi plant code, but I have
    been experiencing some Celiac issues (Glutened) over the last week to ten days. Does General
    Mills operate any cereal manufacturing plants that are 100% Gluten free and
    only producing Gluten Free products? If so, could you provide those
    manufacturing plant codes, so I can look for them on Cherrios products in the future?

    • http://blog.generalmills.com Kevin Hunt

      Hello,

      All of the gluten-free Cheerios varieties are produced on gluten-free production lines, and please know that our plant employees take the protocols and safety seriously. We are testing all finished products but we know some people may not be able to enjoy certain products even if they do meet the FDA standard for gluten free. If you became ill from a box with a CR code, please report that to us at 1-800-775-8370 or http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • Kat C.

    I’m not only disappointed in General Mills, but also angry that this happened. Unless this company is ready to go all-in with safeguards to protect against contamination, it has no business selling “gluten-free” products to people who medically are required to avoid gluten. It seems like General Mills saw an opportunity to take economic advantage of a “fad” without fully understanding it.

  • Kay Overbay

    If I am not allergic to wheat, do I. Need to return the two boxes in my pantry?

    • http://blog.generalmills.com Ashley Halladay

      Hi Kay,

      Only those with celiac disease, a wheat allergy or those with gluten sensitivity are affected by this recall.

      Ashley Halladay
      General Mills

  • Nancy Van Roy

    I have two of the recalled boxes, how do I get my money back?

    • http://blog.generalmills.com Ashley Halladay

      Hi Nancy,

      We’re sorry. For a replacement or refund, please call us at 1-800-775-8370 or visit http://www.cheerios.com/contact

      Ashley Halladay
      General Mills

  • Susan

    I was so very excited when cheerios went gluten free. Now my child with celiac could enjoy the classic cereal with which nearly every other child grows. Mistakes and accidents happen and I personally am pleased about how GM is handling the situation, proactively and honest!! I understand and appreciate the commitment to produce a safe gluten free product….

  • Melissa Miller

    So sad to read so many ANGRY comments. I have 2 children with Celiac and we only just bought Cherrios in the past week (we were unaware prior to that of the new gluten-free labeling on the packaging). My children have not gotten sick from it, and my daughter is very sensitive. I hope that the angry customers will stop and think about the fact that they too want to be forgiven when they have made a mistake no matter how big or small. I’d like to believe there were no intentional actions to harm those needing a gluten-free diet. So our family will continue to purchase the product and be cautious of any ill side effects.

    As for the comments of poison, we all (as the general American population) voluntarily poison ourselves with the wide variety of processed foods we eat on a regular basis. Companies (any and all) producing products that effect our body should be trustworthy and I say that we ask them to protect us rather than stoning them.

    Sad to hear about this breech, glad to hear from the company of the issue and hope that General Mills strives to provide better and safer products everyday they work and plan the foods we put into our bodies. Education undoubtedly is a major issue, and simply takes time. I have had to put MUCH effort into educating those who serve food to my children, and yet they still fail to always be effective in keeping them safe. Perhaps those with the rail cars really did not understand or see that there would be any issue. Sometimes we have to feel the heat in order to understand the heat can burn. General Mills PLEASE keep educating all employees! :-) We hope to continue purchasing safe and HEALTHY products by your company.

    • Mary Meg Harding

      I so totally agree!!!

  • http://blog.generalmills.com Ashley Halladay

    Hi Janet,

    We’re sorry about your experience. You can also contact our Consumer team through an email form at: http://www.cheerios.com/contact

    Ashley Halladay
    General Mills

  • Terry Morgan

    I understand accidents happen, but questions I still have are: how did wheat get
    delivered to a dedicated gluten free facility, why didn’t your internal
    quality controls catch the contamination before shipment to retailers, why are we only hearing about it
    now, 10 weeks after the event, how are you going to keep it
    from happening again, and how will you better warn customers when it
    happens again?

    These questions would be better answered in a public forum if you wish to regain your customer’s trust.

    • http://blog.generalmills.com Kevin Hunt

      Terry,

      Thanks for posting your comment. The gluten-free Cheerios and Honey Nut Cheerios made at Lodi are on a dedicated gluten-free line. The plant has wheat flour for other products produced there. We just recently received two reports of illness related to the implicated production dates at Lodi back in July, and our immediate investigation of those reports discovered the mistake, prompting the recall Monday. The problem was not discovered at the time because for a number of days, finished product testing was not done at Lodi. We are testing all finished product and we have added additional flour handling protocols at our plants to ensure this type of mistake cannot occur – and extensive testing will continue to ensure that our products will meet the FDA gluten-free standard going forward.

      Kevin Hunt
      General Mills

  • Amanda Salisbury

    Thank you for taking these proactive steps to ensure consumer safety.

    Can General Mills at least donate the boxes of food to someone? I feel a bit horrified if that lot must be trashed.

    • http://blog.generalmills.com Kevin Hunt

      Amanda,

      Thanks for your comment. We are certainly looking into that and hoping we are able to make a donation.

      Kevin Hunt
      General Mills

  • http://blog.generalmills.com Kevin Hunt

    Scott,

    I’m sorry about the issues with our Consumer team, I will share your comments with Jim and with the managers of the hotline.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Wyatt,

    You should be able to receive a refund, even without the boxes. I will forward your comment to the Consumer team.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Hi Addie,

    Thank you for your comment. The gluten-free Cheerios are produced on dedicated gluten-free production lines, and our plants take specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into our products. This recall, isolated to human error in Lodi, was a mistake in that process that we are embarrassed by. We have safely been producing a variety of gluten-free products for several years. We are testing all finished gluten-free Cheerios products in lot testing. We hope we can earn your trust and have you enjoy our many gluten-free products.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Hi Addie,

    Thank you for your comment. The gluten-free Cheerios are produced on dedicated gluten-free production lines, and our plants take specific steps to ensure that the process and equipment used does not provide any opportunity for gluten or gluten-containing ingredients to get into our products. This recall, isolated to human error in Lodi, was a mistake in that process that we are embarrassed by. We have safely been producing a variety of gluten-free products for several years. We are testing all finished gluten-free Cheerios products in lot testing. We hope we can earn your trust and have you enjoy our many gluten-free products.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Kathy,

    Our gluten-free oats are sorted in Minnesota and our gluten-free oat flour is produced in Minnesota. That flour is then shipped to several plants that produce the five varieties of gluten-free Cheerios. Our gluten-free production lines, in those plants, ensure that the finished product tests as FDA compliant. What happened in Lodi was a mistake that the Cheerios team is embarrassed by and we know we have work to do to earn back the trust of the celiac community. Thank you for commenting and I will pass it along to the Cheerios team.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Linda,

    I’m sorry about your experience becoming ill, and for what happened with the Consumer line. If you haven’t already reached us, you also could try online at http://www.cheerios.com/contact This was a mistake, plain and simple, at our Lodi plant, as outlined by Jim in his post above. We know we have let the celiac community down with what happened. We are testing all finished product and we have added additional flour handling protocols to ensure this type of mistake cannot occur – and extensive testing will continue to ensure that our products will meet the FDA gluten-free standard going forward.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Thank you, Moz. I appreciate that and I will share your comment with the Cheerios team.

    Kevin Hunt
    General Mills

  • N.L.

    Any other fellow Celiacs want to create a lawsuit against General Mills?
    This is like advertising 100% cane sugar as sugar free to those suffering with diabetes. I don’t care about getting my $7 back for a couple of cereals.
    When I ate this cereal I felt it and it screwed up my intestines. It takes weeks or even months for my intestines to go recover!

  • Debra Stapleton

    I am so happy it was not a finger accidentally cooked in my cereal. I can deal with some wheat is my cereal, Thank you Jim Murphy.

  • Jacob Francis

    not the gluten anything but gluten oh the horror.

  • Charles Mims

    Sorry to those who had problems with the wheat. My question is, do those of us without gluten allergies have to return our boxes as well?

    • http://blog.generalmills.com Ashley Halladay

      Hi Charles,

      This cereal recall only affects those with celiac disease, a wheat allergy or gluten sensitivity.

      Ashley Halladay
      General Mills

  • Rosejamesbrown Godfatherofsoul

    Thank you for all your hard work and enabling the celiac community to eat the foods we grew up with !!!!!!!!!! I am very anxious about the Gluten Free Lucky Charms and I think that you guys are stepping up admirably! Thank you so much for your honesty and commitment to making food everyone can eat !!!!!!!! Thank you !

  • Tami

    Those of us Celiacs who believed in your “Gluten Free” promise and got sick from eating your product should be reimbursed for not only purchasing your product, but for our pain and suffering!

    • http://blog.generalmills.com Kevin Hunt

      Tami,

      We know this mistake has hurt your trust in the product, but be assured the steps the Cheerios team are taking, to test all finished product and implement additional flour handling protocols, are in place.

      Kevin Hunt
      General Mills

  • Kami Everitt

    bad things happen sometimes…don’t worry lol I still love your cereals!

  • Ana Cristina

    Hello,

    I was wondering what will happen with the recalled boxes? Are they going to be destroyed? There are many Pig sanctuaries and rescues that could definitely use them if you were to donate them and you wouldn’t have issues due to them not being for human consumption.

    Many of us that work and help these rescues on a daily basis are wondering if this would be a possibility? Would you kindly let us know who we could bring this idea/concern to?

    Thank you,

    • http://blog.generalmills.com Kevin Hunt

      Ana,

      We are looking into that.

      Kevin Hunt
      General Mills

      • Ana Cristina

        Will you please let me know what is decided? I would certainly appreciate it. I can also put you in contact with many people from the pig rescue community. Thank you for responding so quickly!

  • Elizabeth Hotaling

    So, if we are not gluten intolerant, are these Cheerios still safe to eat?

    • http://blog.generalmills.com Kevin Hunt

      Hi Elizabeth,

      Yes they are. People without celiac or who are not gluten intolerant or sensitive to wheat or gluten can continue to eat them as usual.

      Kevin Hunt
      General Mills

      • Elizabeth Hotaling

        Thank you Kevin.

  • Courtney Wilkins

    My mom has Celiac and has been sick and incapacitated for weeks. We removed EVERYTHING from her kitchen. Sanitized and threw everything that had any chance of containing gluten in the trash. She continued to have severe allergy symptoms which have been positively identified as related to her celiac disease.

    abdominal bloating and pain
    chronic diarrhea
    vomiting
    intestinal difficulties
    weight loss
    fatigue
    irritability

    For a company to release a marketing campaign targeted to those who have celiac disease or gluten allergy/sensitivity and then make this type of mistake is unconscionable. What if we were talking about a nut allergy and children dying? Would General Mills be offering the same type of compensation? A refund and a coupon for future purchases from their company?

    • http://blog.generalmills.com Kevin Hunt

      Thank you for your comment, Courtney. I will make sure the Cheerios team sees it. We’re sorry for your mother’s illness. Did you confirm she had a box with a code from Lodi, included in the recall? Please call us to provide more information at 1-800-775-8370 or visit http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

      • Courtney Wilkins

        Yes. We confirmed that the box was included in the recall. Was heartbreaking because now she is not willing to “risk” consuming anything that is labeled gluten free for fear of being contaminated again…

        You should consider moderating this board and removing comments that criticize and or attack those suffering from this disease. Adds salt to the wound in my opinion and does nothing to regain trust in your brand.

        • http://blog.generalmills.com Kevin Hunt

          Thanks, Courtney. Appreciate the note on the moderation, please know that I have kept many comments that attack other commentors from getting posted, we hold all comments for moderation per our Community Rules. That also explains why sometimes there is a delay in the approval of postings to this thread. I will go back and look for those I may have missed. Thank you.

          Kevin Hunt
          General Mills

  • http://blog.generalmills.com Kevin Hunt

    Katy,

    Thank you for the feedback, I am passing it along to the Cheerios team and to our Consumer team. However, I do want to point out that the information you were provided is inaccurate, as to how long we investigated the reports tied to this recall and the testing. The finished product testing during this time period – at Lodi – simply wasn’t done, and not a matter of forgetting. We have confirmed via testing that the products produced at Lodi both before and after the affected code dates are FDA compliant as gluten free.

    The investigation into Lodi, was immediately started a few days ago when we received two consumer reports about products from that plant. That’s when we discovered the mistake, from July, and issued the voluntary recall for the Lodi product 24 hours later. There have been other reports of illness since we launched the gluten-free Cheerios, but our other tested products have met the gluten-free standard. We are testing all finished products and hope we can earn back your trust.

    Kevin Hunt
    General Mills

  • http://blog.generalmills.com Kevin Hunt

    Diane,

    Thank you for sharing your comment here on our blog. I will see that the Cheerios team and Jim Murphy read it.

    Kevin Hunt
    General Mills

  • Trina McNeal

    I have been sick for about 3 weeks now. Never did I even question that this kind of error had been made. I had complete trust for GM. I’m glad to know the cause, just makes it hard to trust so easily when you suffer so greatly!

    • http://blog.generalmills.com Ashley Halladay

      Trina,

      We are so sorry to hear that you got sick. We sincerely apologize for our mistake. We know we have work to do in order to regain trust, and we are working hard to make things right. Please contact our Consumer team at 1-800-775-8370 or http://www.cheerios.com/contact

      Ashley Halladay
      General Mills

    • http://blog.generalmills.com Kevin Hunt

      Trina,

      We are sorry for your illness and hope you reach out to us to provide more information. Did you have a box from Lodi that is included in the recall? Please let us know at 1-800-775-8370 or http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • lilyred

    Think I’ll go have a bowl of Cheerios.

  • mother in venice

    I just called the provided GM line and was put on hold for a long period of time and just gave up. Please provide a dedicated line TODAY to the people who were affected by this, with someone answering immediately. If you don’t have the personnel trained to field the calls, then at least have a team of “temps” to answer the phone with a live person and take our information and let us know how long we will be on hold. It seems very disingenuous to answer our calls with a long hold, like you are not taking this seriously enough. Unfortunately, I will NEVER, ever eat a GF product you put out again. Not because of the recall, but because I don’t think you are taking it seriously enough by putting people on a long hold when they call. I was vomiting all day on Monday, having no idea why. I’ve slept for the past couple of mornings to feel better. It’s financially difficult to be a sick and unproductive person and not be able to be a responsible mother. I actually had to pull over the car to vomit while bringing my boys home from school. We, the ones who are affected, deserve to know exact details as to why we are being put on a long hold and not having a dedicated line of someone to listen to us.

    • http://blog.generalmills.com Kevin Hunt

      I’m sorry you had that experience with the product and I appreciate you letting us know. I also understand your frustration with our Consumer team. I have forwarded your email address to them so they can follow up. We increased our staffing and hours for that dedicated line immediately on Monday night, but the high volume of calls is leading to delays and they are doing their best to be responsive. Thank you, and please let me know if the Consumer team does not get back to you.

      Kevin Hunt
      General Mills

  • mother in venice

    Why are our comments not being posted & all of the posts are from 2 days ago? Where are all the posts from today?

  • Debra

    I have a box of GF Honey Nut Chex by General Mills with the July 16, 2016 date. Is the recall limited to only Cheerios or does it include Chex also?

    • http://blog.generalmills.com Kevin Hunt

      Debra,

      This does not apply to Chex. This incident involved Cheerios and Honey Nut Cheerios only at our Lodi facility over a two-week time period.

      Kevin Hunt
      General Mills

  • Maria Pinero

    Go to gluten-free watchdog website and you will see how the professional community has been talking to General Mills about their suspicious ways of testing gluten in their so called “gluten-free” Cheerios; apparently this have been going on since GM launched their GF Cheerios. Lots of people were feeling sick. Sorry, Mr. Hunt, I do not believe you. I do not know if you truly understand how serious this is, specially for us the celiac community. Workers at your GF plants should be given extensive training about celiac disease, wheat allergy and gluten intolerance including having celiac patients who have been seriously ill talking to them. There is liability involved here which has to be taken seriously.
    Think of the many people that would have to visit their doctors, emergency rooms and those that end-up staying at the hospitals. And what about the sequels? Did you know that a celiac patient I know kept eating gluten and developed lupus? Celiac patients can develop other autoimmune diseases, too, besides celiac… and other diseases. No, this is not a game and celiac patients are not toys.

    • Tracy Polselli

      Perfect response. I have had 3 sick days over the past 6 months because too many restaurants have no training/education about what gluten free is supposed to be.

  • Maria Pinero

    I agree with Jessica; I advice getting a lawyer if the losses have been big causing a lot of suffering.

  • Maria Pinero

    I would not trust. You may donate those to the food bank. Buy other products that look like Cheerios that are certified GF, made in a dedicated GF facility.

  • Evan Saricopoulos

    Kevin, your response to everyone is that they should call your dead end 800 number so that you can learn more. I want to learn more about what you plan to do to compensate those celiac patients to whom you fraudulently sold poison. By the way, the problem is not limited to the packaging dates you listed. My wife has celiac and she became violently ill after she ate from a box marked Gluten Free with a 23Aug date and a CR041 804A factory code. You need to be investigated for criminal negligence and stop treating this as if you caused a minor inconvenience which you profess is resolved with a recall and act like you’ve caused the serious health crisis that you did.

    • http://blog.generalmills.com Kevin Hunt

      Evan,

      We are truly sorry for your wife’s experience and certainly hope she is feeling better. I will make sure the Cheerios team has your contact information so you can provide us more details. And I thank you for leaving your comment here on this blog post.

      Kevin Hunt
      General Mills

  • Gale Clark

    I did not find it surprising when I saw the recall. I was eating honey nut Cheerios on a regular basis thinking it was a heathy choice for me. During the time I was eating HNC I started getting very sick, Severe stomach pains, diarriah, and a general feeling of malaise. This went on for days. Finally I thought to myself that I just couldn’t go on like this. I thought back as to what I had been eating regularly and it came back to Honey Nut Cereal. I looked up the ingredients and noticed that you use a product that is used to clean engines in cars. I stopped eating this right away and my stomach cramps and other symptoms cleared up. I was app auld at the fact I could be eating something in faith that I thought was healthy that was actually making me sick. I should have complained sooner but didn’t think it would help. I did warn some older people that was eating this and also getting severe stomach cramps to stop. It was awful.

    • http://blog.generalmills.com Kevin Hunt

      Gale,

      What ingredient are you referring to in Honey Nut Cheerios?

      Kevin Hunt
      General Mills

      • Gale Clark

        Trisodium Phosphate. This is not spam.

        • http://blog.generalmills.com Kevin Hunt

          There is Tripotassium phosphate in Honey Nut, but not trisodium phosphate.

          I did some checking for you, tripotassium phosphate is commonly used in a variety of foods, including cereals, as an emulsifier or whipping agent. At low levels in food, there are no health risks associated with it.

          Kevin Hunt
          General Mills

          • Gale Clark

            Mr. Hunt, I did some checking too and I found trisodium phosphate as one of the ingredients in Honey Nut Cheerios. I looked at the box when I kept feeling so bad and again on the internet. I kept feeling very bad and tried to think why this was happening day after day. The only thing I was eating on. A regular basis and several bowls every day was this product. Have you changed your labels?

  • Jeannie Reiser

    Hi Kevin, My name is Jeannie. I have Celiac. I was so elated
    to see the Gluten Free on the box , I actually shed a tear or two in the cereal
    isle! I bought 4 boxes and ate nearly half a box on the way home. Since then I have had them for breakfast, snacks in the am and pm. I started having issues with my stomach and migraines. Then a few nose bleeds, and now have more damage to my intestines. I assumed I had gotten gluten from some other source. But after carefully monitoring my diet realized it was the Cheerios. And then to confirm it , the recall. I just want to let you know that I grew up eating Cheerios. I fed them to my son and will feed them to my grandchildren. All though I have to admit that I will be a little hesitant to purchase them for a while , when I feel a safer I will. I very much so appreciate that your company has made it possible for Celiac and gluten sensitive people to have your product. Please… please… please be more careful in the future. I tried to call your 800 number and was on hold for about 30 min. then was hung up on.

    • http://blog.generalmills.com Kevin Hunt

      Jeannie,

      I’m sorry to hear about what you have been through and I will share that with the Cheerios team. Just so I’m clear. Did you confirm you had a box, from Lodi, affected by this recall? In addition to the phone line, if you haven’t already gotten through, please try our online form at http://www.cheerios.com/contact

      Thank you for being a loyal fan of the brand over the years. We want you to know that we’ve addressed this mistake at Lodi and are doing everything we can to continue to make sure our gluten-free products can be enjoyed.

      Kevin Hunt
      General Mills

  • Peggy Bendowski

    Mr. Murphy, I have loved eating your product since 1965. It tastes great and I have no problem with gluten. But has Monsanto turned your product into GMO now?
    Thanks for the apology, but I like normal, regular wheat. With almond milk over it is even better. But please, no GMO.

    • http://blog.generalmills.com Kevin Hunt

      Peggy,

      Thanks for your comment. Yellow box Cheerios are non-GMO. We also have several options with our Cascadian Farm brand.

      Kevin Hunt
      General Mills

  • Jennifer Woody

    I have celiac disease and was eating Honey Nut Cheerios and had been sick for 2 weeks straight, not knowing why. I made an appointment with my GI doctor, they ran tests. Finally in the news the other night we hear that Honey Nut Cheerios had wheat in them. While I have no proof because I ate the whole box and then recycled it, my husband and I are quite sure I was poisoned for 2 weeks while eating the cereal for breakfast everyday. My GI doctor thinks this is the only logical explanation as all of my labs came back normal. Fortunately he said this won’t do any long term damage. A person with celiac disease has to be able to trust the labels on the food that they are eating! This is so disappointing.

    • http://blog.generalmills.com Kevin Hunt

      Jennifer,

      We know we have some work to do to earn back your trust. Please know that we’re sorry for your experience with the product, whether it came from Lodi or not. We are testing our finished gluten-free product extensively. And we’ve added additional flour handling protocols to make sure our products continue to exceed the FDA gluten-free standard for safety going forward. I will pass along your comment to the Cheerios team.

      Kevin Hunt
      General Mills

  • Denise

    I have eaten and disposed of at least 2 boxes of this product and am positive now that it was Honey Nut Cheerios making me ill. I was not going to buy anymore because it was the only thing in my diet that had changed..I have been very sick..at least now I know why..so long Cheerios..13 days of production is negligent not accident. Proactive? Will never buy again.

    • http://blog.generalmills.com Kevin Hunt

      Denise,

      Thank you for leaving a comment here to Jim’s blog post. I’ll make sure he sees it. Know that we are sorry for your experience with Honey Nut Cheerios. Did you confirm yours was from Lodi, in the recall period? We’d like to know more if you can call us at 1-800-775-8370 or fill out a form online at http://www.cheerios.com/contact

      Kevin Hunt
      General Mills

  • Terry J. Wood

    It’s not “rabidly resentful” to avoid a product which has made you ill. A celiac who ate this may be sick for months or years.

    This “accident” was foreseeable. You can’t haul oats in trucks that were used for wheat and not expect cross contamination. This is not rocket science. Production should have been halted until a safe way to transport the oats was found. If they can’t afford to halt production then they can’t afford to call them gluten free. The damage to their reputation is far more costly than the lost production.

    Avoiding this product is a reasonable precaution. There are lots of other safe products out there to take the place of Cheerios.

    • Saddlebum

      I know of no one that works as hard as General Mills and is as honest and open about their processes with Cheerios. I’ve gotten sick eating stuff from Bob’s Red Mill products and they are the “go to” for gluten free stuff in the media and health food stores. BRM has a far higher probability of cross-contamination than does Cheerios does with their methods.

  • Denise

    13 days in production is negligence not a mistake. This is a serious health hazard for some people.

  • Tressa

    I have a daughter who was diagnosed with celiac disease when she was six years old. She is now 10. The gluten free diet has its challenges. When I see a label that says gluten free I am putting my trust that it is gluten free. How I understand mistakes happen, but when you are a celiac and have gut pains from this big mistake it doesn’t feel like an oops. so basically when she is contaminated with gluten it is attacking her small intestine and any others that have celiac know how this feels. I am very careful with what my child eats, so I was confused why she would be having such pains and feeling so sick. The only thing she changed was eating these new gluten free cheerios. It is a little upsetting because this is a trusted company. I myself have been buying products for years. I will continue to buy, but my daughter will no long enjoy these cheerios even if they say they have fixed the problem. As a mother it is hard watching your daughter whine in pain and there is nothing you can do about it to help. No refund can change what I am witnessing with my eyes. It’s not about money it is about educating those who are handling gluten free products so they know the importance of no cross contamination.

    • http://blog.generalmills.com Kevin Hunt

      Tressa,

      Thank you for sharing your comment. I will make sure Jim and the Cheerios team see it.

      Kevin Hunt
      General Mills

  • Karen N Gary Herrington

    I checked my Giant Size box of Honey Nut Cheerios and the BETTER IF USED BY date is 24JUL2016 BU031512 C which isn’t listed as a problematic box. However, I had a bowl of Honey Nut Cheerios for breakfast yesterday and ended the day in horrible pain, offensive gas, and major bowel issues. I don’t know if this was a coincidence or there is a problem with the cheerios. I thought this was the correct place to address the potential problem.

    • http://blog.generalmills.com Kevin Hunt

      Karen,

      The recall affects the product in question, made in Lodi. Our other tested products meet the FDA standard for gluten free. We’re sorry you became sick, please share your information with our Consumer team at 1-800-775-8370 so we can learn more.

      Kevin Hunt
      General Mills

  • lajhfx@gmail.com

    I just called the 1-800 number and my call was answered in less than 2 minutes.

  • Tracy Polselli

    I cannot understand how this happened. A serious lack of understanding how dangerous gluten is for us celiacs. Fortunately, I had not opened my gluten free cheerios yet. Did The Celiac Foundation withdraw it’s endorsement?

  • Tracy Polselli

    I’ve read further down, so am I to understand that Cheerios are NOT being made in a gluten free facility? If not, you are false advertising. I see a lawsuit coming, loss of wages for illness, medical expenses, etc.

  • Anita

    Are you DESTROYING thousands of boxes of perfectly good (but gluten filled) cereal because of this recall? Can’t you just put a “Contains Gluten” sticker on the boxes and re-sell or donate to homeless shelters, schools, etc? What a waste!

    • http://blog.generalmills.com Kevin Hunt

      Anita,

      We’re looking into our donation options for the affected product from Lodi.

      Kevin Hunt
      General Mills

  • Mary Stephens

    Even with the side effects I ate the whole BIG BOX, and one of Honey Nut because I missed having Cheerios. I’m glad it was a mistake because I thought I would have to give them up for good. Thanks for fixing the problem, I eat them for breakfast, lunch and dinner, with a snake in there at time. COMFORT FOOD!!!

  • Saddlebum

    I just came to your website today to praise you for your efforts in making Cheerios gluten free. Then I found this letter. Now I am even more impressed with General Mills that you would be so proactive and honest about this unfortunate accident and warn us about it and recall the product that was contaminated. I get very ill when I eat gluten and because of past experiences have learned not to trust the “gluten free” labeling on packaging in the stores. When I learned about the efforts by General Mills to assure that Cheerios is gluten free, I was skeptical. Cheerios has been my favorite breakfast cereal long before I had Celiac Disease. I missed having my favorite breakfast before going to work in the morning and never even considered trying it again until recently. HOORAY! Your claims of being gluten free are true (unlike Chex cereal). It may sound like a small thing to some people, but for someone who has had to give up many foods and watch their diet VERY carefully, it is a big deal to be able to add my favorite cereal back to my diet and not worry about contamination with gluten. Thank you very much for your extreme efforts to keep me from becoming ill and suffering the pain and complications that arise from me eating gluten. God bless you all!

  • Jennifer Woody

    Are you sure that all of your GF Cheerios are really Gluten Free since the recall? When I go to the store some are labeled Gluten Free and other boxes are not. I of course buy the boxes that are labeled Gluten Free and make sure they don’t have “LD” on them. I already posted on here that I was sick from one of your other boxes. But since I have still been eating Honey Nut Cheerios I am still sick. I have celiac disease and nothing else in my diet has changed. Could there be another batch that is not safe?

  • Camile Carlson

    I know that General Mills recalled the boxes of GF Cheerios, however, the impact was so great. My son has celiac disease and was at outdoor lab in Colorado. He is on a 504 for his disease because he becomes so violently ill and vomits for hours on end if he gets any gluten. He was given something that they thought was safe (Gluten Free Cheerios). It wasn’t. He missed out door lab activities and all the while, we couldn’t figure out what was making him sick. I’m sorry to say, that the negligence on General Mills’ part, while handled quickly, cost my son an experience he will NEVER get back.

    • http://blog.generalmills.com Ashley Halladay

      Camile,

      We are truly sorry to hear that your son got sick and missed his outdoor lab activities. I will make sure that Jim Murphy and the Cheerios team see your comment.

      Ashley Halladay
      General Mills

  • Christine Gorsuch

    How can I find out if the boxes of cereal (Cheerios) I have are gluten free?

  • Mike H

    This box of Cheerios seriously screwed me up. I cant even make a fist…my shoes dont even fit. My stomach has been doing flip flops.

    Some people buy cheerios because it isn’t wheat. Because wheat does irreversible damage to them….not gluten but gliadin.

  • Mike H

    I dont have Celiac, but I am extremely sensitive to gliadin. It isn’t just Celiac’s that have a problem with Wheat.

    Non Celiac gluten sensitivity is the most common allergy. In some it is borderline Celiac. Lower intestinal damage and everything.

    Me getting sick from Cheerios isn’t a minor screw up. It takes quite a bit of wheat to screw me up. I feel very bad for any true Celiac that had a bowl of this.

  • http://nantucketdaffodil.blogspot.com/ prince snow farm

    As the mom of a daughter with celiac disease who had now eaten a bazillion bowls of the GF Cheerios, we were a bit sad to learn today that you decided to clean /separate the oats instead of using gluten free oats to start with. Please keep our children healthy and constantly test for gluten ppm.

    • http://blog.generalmills.com Kevin Hunt

      Hello, thanks for leaving your comment. We’re glad your daughter has been enjoying gluten-free Cheerios. We are testing at several stages – the oats, the oat flour and the finished product. And just so you know, we developed our sorting process – to remove the stray grains – in order to reach the scale that we need. Certified GF oats are not an option. We would run out of that supply in just a few weeks, because of the millions of boxes of Cheerios we make every year. Thanks again for visiting our blog.

      Kevin Hunt
      General Mills

  • ECHowe

    First of all I want to say thank you GM for producing a gluten free cheerios. I have celiac and I havent been able to enjoy a bowl since I was a child which is when I realized I couldnt eat cheerios. Its one of my favorite cereals that I thought I would never be able to eat again. So I thank you.

    Secondly, for those who just want to complain just to complain. I just want to say….calm down. I get what happens when you eat something that has gluten. However, we are all people, mistakes happen, the end. GM was proactive enough to let consumers know so that those who needed to could make a decision on whether or not to eat the affected boxes. We take risks every day. With the food we buy, with the water we drink, with the air we breathe. That everything is OK. The fact is unless you make it yourself you dont know. You have to go on faith that when you buy a product that is fits your expectations and if it doesn’t that the company would tell you so. Which is what GM did. People who just want to complain when something goes wrong irritates me. They act like they have never made a mistake that in some way negatively impacted someone else. Please. Not every celiac in this country ran out and bought this lot of cheerios, ate it and became sick. The company acted quickly to inform like they should. The end. Its sad that people these days cant just count the good things….like there are options out there for celiacs. Be thankful and compassionate. Ugh its so annoying to hear everyone hating on a mistake. I trust GM, I just bought a box today and enjoyed 3 bowls full of GF cheerio goodness.

  • Damian Delaney

    I am a little confused about your Gluten Free change. No one in our family has celiac disease, or any other problem with gluten. We purchased a box of your gluten-free Honey Nut Cheerios, because we’ve been eating this cereal forever. Unfortunately, the Gluten Free version is completely tasteless. Try as I might, I cannot find anything but Gluten Free Honey Nut Cheerios on the shelf. While I support your intention to make a healthy cereal, gluten is not unhealthy for the vast majority. Is it an issue with the store stocking orders, or have you discontinued regular Honey Nut Cheerios? By the way, you should also lighten up on the security, it is not so simple to just email you.

    • http://blog.generalmills.com Kevin Hunt

      Hi Damian,

      There’s been no change to the taste of Honey Nut Cheerios, or any of the five varieties of gluten-free Cheerios. Only Multigrain had a slight reformulation. Removing gluten from the oat flour for Honey Nut Cheerios did not affect its recipe. Hope you’re able to try another box. Thanks for reading our blog.

      Kevin Hunt
      General Mills

  • Alina Bernardino-Vaughan

    Mistakes happen its a fact of life. The important thing is that you owned up to the mistake and an announcement was made. Thank you, I remain a loyal consumer. What was done with the recalled cheerios? Hopefully something else was able to benefit from that?

  • http://www.lawolfe.com/ Lahle Wolfe

    I am on chemo and I have celiac and both make me feel pretty awful but I am not rabid as many of your posters are calling those of us with celiac. I am someone struggling to be healthy again. I was very excited to try GF Cheerios and have been paying the price for weeks now. For those who called me (all of us with celiac) rabid, please know that gluten literally destroys our bodies. It makes us sick. I get rashes, fevers, life-threatening obstructions, unholy pain, and because I was diagnosed late I am already in Marsh Stage 4 and lost a portion of my colon thanks to the damage gluten caused.

    Please do not call us rabid. 10-30% of people with celiac who continue eating gluten die from the disease and celiac leads to cancer of the digestive tract (most often lymphoma of the intestine).

    I understand that some people have dietary preferences — for those of us with celiac it is not a preference. I would love nothing more than to eat a big bowl of yummy Cheerios (and anything else with gluten) and not have to worry about ending up being sick and in pain for weeks or even months from just one “ooops.”

    Mistakes happen. I get that so this is not about the makers of Cheerios or even their products. But you would not be calling angry parents rabid if they had found glass shards in it and some child was harmed. Gluten shreds us from the inside out and it hurts and once damage is done, it is forever. It is not all in our minds.

    I would be very appreciative if General Mills put out some public awareness on celiac — long after the fad of being “gluten intolerant” wears off I will still be struggling with my disease. This disease is serious and kills and I am very grateful as a consumer companies like General Mills are trying to do better for us. Treatment is limited and the best line of defense we have is not eating anything with gluten (for some of us that even means avoiding soaps and shampoos which also often have gluten.)

    Thank you General Mills for manning up to a mistake. Now can you call off your supporters who are calling me names and perhaps explain why gluten-free products and labeling is so important to those of us with celiac?

    PS I still love Cheerios. Who doesn’t? But I cannot risk eating them again. Not because I am angry; because I want to live.

  • Susan Hanley

    Unfortunately, I think that other Honey Nut Cheerios are also affected. After eating this cereal, I had a gluten reaction. I wasn’t aware of the recall until I looked up cheerios after the reaction. The #11NOV2016 CW112106, Please test this product as it can be life threatening.

    • http://blog.generalmills.com Ashley Halladay

      Hi Susan,

      If you haven’t already, please provide additional information to our Consumer Relations team at 1-800-248-7310.

      Ashley Halladay
      General Mills