Batman v Superman
Jan 04, 2016 • By

Batman and Superman make a cereal comeback

Batman and Superman are returning to the cereal aisle!

Inspired by the upcoming “Batman v Superman: Dawn of Justice” movie, General Mills has teamed up with Warner Bros. Consumer Products to bring the iconic DC Comics characters back to a cereal box.

You can find them now on shelves across the U.S. as “Superman Caramel Crunch” and “Batman Chocolate Strawberry.” (They’ll also be available in Canada, for a limited time).

Batman v Superman

“Superman and Batman continue to appeal to the generations of fans that have enjoyed them for decades, as well as new Super Hero fans experiencing them for the first time,” says Alan Cunningham, senior marketing manager, Cereal Innovation, at General Mills. “So it doesn’t get much more exciting for us than having the opportunity to feature these iconic characters on their two new cereals.”

Superman Caramel Crunch pieces are shaped like the Superman shield. The pieces in Batman Chocolate Strawberry are modeled after the Batman emblem.

“We spent extensive time and effort to develop the flavors and look of these cereals, and their packaging, so that they will match the incredible quality of the characters they feature,” says Alan.



The two cereals will officially debut at the Wizard World Comic Con in New Orleans, later this week (January 8-10).

Fans can visit to find fun content about Superman Caramel Crunch and Batman Chocolate Strawberry, coupons and more.

“Batman v Superman: Dawn of Justice” hits theaters on March 25.

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  • Kevin Hunt

    Hi Dave,

    Should start seeing them soon, if not already!

    Kevin Hunt
    General Mills

    • Julian

      How could I get theses?

  • Aaron Daniel Dean

    Where can I find these?!

    • Ashley Halladay

      Hi Aaron,

      They’re starting hit store shelves across the U.S. now. Hopefully you find them at your local store soon!

      Ashley Halladay
      General Mills

      • Aaron Daniel Dean

        Found them! Thanks.

  • Jake Karasin


  • John L.

    Hello. Could someone post a complete list of the ingredients for these cereals?

  • Hypestyles

    Excellent, and sounds tasty. I will purchase these soon.

  • Ken Pierce

    This is great, are these the images that they want press to use to broadcast? Will gladly support via my outlet.

  • Steve

    Does anyone know when these will hit stores in Canada, and what chains will be carrying them?? Is this sold as a combo pack or just individual boxes?

    • Ashley Halladay

      Hi Steve,

      The Batman and Superman cereals will start showing up in stores across Canada starting in February, for a limited time. The cereal boxes are sold individually.

      Ashley Halladay
      General Mills

      • Steve

        Hi Ashley,

        Where can the set with the bowl, spoon, cape and cowl be bought? Or is that not available?


        • Ashley Halladay

          The Batman v Superman gift sets are not for sale. They were a limited-supply promotional gift.

          Ashley Halladay
          General Mills

  • JuiceMan Benji

    When will these be available in the UK?

    • Ashley Halladay

      They are only available in the U.S. and Canada.

      Ashley Halladay
      General Mills

  • TMNT Teen

    will the coupons work in Canada or only in the us?

  • robert

    how can I get sent to Belfast, Northern Ireland, if so how much and how?

  • Patty M

    can you bring back Pac Man cereal???

  • emily235

    How long will these last in Canada? I had the Batman one and fell in love, I don’t know if I’ll be able to bear them leaving D:

  • Bobby M

    Right-o, we have a box of cereal and there is a quiz on the back, but search as we might the answers are nowhere to be found. What gives, where can we find them?

  • Crasher Basher

    Won’t it appeare in another country than US or Canada?

  • Andy

    The Batman cereal is disgusting. Anyone that thinks that stuff tastes remotely good… I just don’t even know how that’s possible.