Batman and Superman make a cereal comeback
Batman and Superman are returning to the cereal aisle!
Inspired by the upcoming “Batman v Superman: Dawn of Justice” movie, General Mills has teamed up with Warner Bros. Consumer Products to bring the iconic DC Comics characters back to a cereal box.
You can find them now on shelves across the U.S. as “Superman Caramel Crunch” and “Batman Chocolate Strawberry.” (They’ll also be available in Canada, for a limited time).
“Superman and Batman continue to appeal to the generations of fans that have enjoyed them for decades, as well as new Super Hero fans experiencing them for the first time,” says Alan Cunningham, senior marketing manager, Cereal Innovation, at General Mills. “So it doesn’t get much more exciting for us than having the opportunity to feature these iconic characters on their two new cereals.”
Superman Caramel Crunch pieces are shaped like the Superman shield. The pieces in Batman Chocolate Strawberry are modeled after the Batman emblem.
“We spent extensive time and effort to develop the flavors and look of these cereals, and their packaging, so that they will match the incredible quality of the characters they feature,” says Alan.
The two cereals will officially debut at the Wizard World Comic Con in New Orleans, later this week (January 8-10).
Fans can visit DCSuperHeroesCereal.Tumblr.com to find fun content about Superman Caramel Crunch and Batman Chocolate Strawberry, coupons and more.
“Batman v Superman: Dawn of Justice” hits theaters on March 25.
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