general-mills-podcast-expo-west
Mar 15, 2016 • By

PODCAST: Expo West 2016

Natural Products Expo West used to be a pretty small affair. That’s not the case anymore. Especially for General Mills.

The world’s largest natural, organic and healthy products event experienced another record-setting year last weekend, playing host to more than 77,000 attendees and more than 3,000 exhibiting companies.

There also were more than 600 first-time exhibitors at the show inside the Anaheim, California, Convention Center. (In Expo West’s first year, in 1981, there were just 3,000 people in attendance).

Podcast-Expo-West

This year, General Mills had arguably our highest profile ever. Yet another example of how we’re reshaping our portfolio to meet changing consumer preferences.

I was at the show, and talked with a variety of food entrepreneurs, as well as employees and leaders with our natural and organic brands.

Podcast-Expo-West

For our “A Taste of General Mills” podcast this month, I share a few of my interviews from Expo West.

You’ll learn:

-How General Mills is prioritizing natural and organic growth

-Why food industry consultant Robyn O’Brien thinks large companies like General Mills should help guide the natural and organic movement

-How our 301 INC venture capital arm interacts with food startups and entrepreneurs

-What’s new on the shelf from Annie’s, from president John Foraker

-What it’s like to exhibit at Expo West, from the perspective of Good Culture co-founder Jesse Merrill.

It’s easy to listen to our show when you’re on the go. Just listen on any podcast app on your mobile device (search for A Taste of General Mills) or through iTunes or right here on our blog, below.

Listen (24min)

SHOW NOTES – Episode 7: March 15, 2016

Link: Good Culture

Link: Natural Products Expo West

Link: Annie’s

Link: 301 INC

Link “General Mills to double organic acreage sourcing to meet growing demand for natural and organic foods”

Link: “Consumers come first: General Mills at CAGNY 2016”

We publish a new episode of our podcast every month. Search “podcast” in the box at the top of of this page for previous shows.

If you have an idea for a future podcast, we’d love to hear it. Please let us know in the comments below or via email at contact.blog@genmills.com.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts. 

By clicking "post" below, I affirm that I have read and agree to General Mills' Privacy Policy, Terms of Use, and Community Rules. I specifically agree that all information, suggestions, ideas, or other materials I provide are freely usable and transferable, including with attribution, by General Mills and all of its affiliates without compensation upon submission.