Grant Moos
Kantar: Yoplait among world’s top brands
Yoplait ranked among the 50 most chosen consumer brands around the world in an inaugural ranking introduced by Kantar Worldpanel, a market research firm. Kantar’s Brand Footprint Ranking... View Full Post
A very special thank you to moms everywhere
From a big family brunch to a quick phone call — no matter how you’re celebrating mom on Sunday, the goal on Mother’s Day is simple — to say thank you. That’s what the... View Full Post
Remembering Betty Crocker Homemakers of Tomorrow
“I would like to have you join me on a trip down memory lane that involves General Mills, in particular the Betty Crocker company…” So begins a letter we recently received from Barbara in... View Full Post
Yoplait a ‘brand of the year’
Yoplait yogurt today was named the “brand of the year” in the U.S. yogurt category by Harris Interactive, a highly respected research organization that each year measures the “brand equity”... View Full Post
Phoning home in pictures
Enter our world headquarters in Minneapolis and you’ll feel like you’re in an art gallery instead of a workplace. The Photo Studios at General Mills have turned the space into an exhibit of... View Full Post
Top 10 global food trends for 2013
Our Global Consumer Insights department conducts its own research and has reviewed more than 20 trend lists to create the following Top 10 list. We’ve added links to some of our new... View Full Post
‘Mindful leadership’ debuts at World Economic Forum
What began many years ago with a single General Mills employee interested in “mindful leadership” is being showcased today on perhaps the world’s biggest political-economic stage: The World... View Full Post
San Adrian solar panels
The installation of nearly 4,500 solar panels at our San Adrian plant in northern Spain is just the latest in a series of environmental efforts that have earned the plant a reputation as one of the... View Full Post
An über online campaign
The LÄRABAR über – the sweet, salty and chewy companion of the original LÄRABAR – hit the store shelves earlier this year with steady sales and a marketing campaign that includes numerous... View Full Post
A cookbook for ghouls and goblins
Crusty Mummy Fingers, Cyclops Eyeballs, Spiderweb Pot Pies, Gingerbread Skeletons and Munchable Mice. Mmmm. A five-course meal fit for a ghoul. Thanks to the “scary” minds and creative tastes of... View Full Post
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