It is my belief that successful innovation can only be achieved through collaboration, not only among our own teams but also with the external partner companies we connect with through our open... View Full Post
Jeff Bellairs
Helping Gardetto’s create a savory snack
How do you introduce a leading salty snacks brand to convenience store cracker aisles when you don’t already make crackers? Many companies would have balked at the challenge, but the General Mills... View Full Post
Improved packaging through collaboration
For most of our history, General Mills – like many other companies – held our future plans, projects and products close to the vest, even with our suppliers. This was just how R&D was done.... View Full Post
Partnerships behind the products
At General Mills, we pride ourselves on our commitment to making our relationships with outside vendors and suppliers not only work, but last for the long haul. In fact, in recent years we’ve... View Full Post
A new approach to open innovation
One of the core responsibilities of the General Mills Worldwide Innovation Network (G-WIN) team is to facilitate innovation throughout the company to ensure projects move forward effectively and... View Full Post
Open innovation helps create Fiber One Brownies
With our trusted brands like Pillsbury, Gold Medal and Betty Crocker, we know a thing or two about baked goods here at General Mills. So, a delicious, nutritious, ready-to-eat 90-calorie brownie... View Full Post
I was an open innovation skeptic
A little more than six years ago, General Mills changed its approach to innovation. We told our scientists that they no longer needed to be the ones coming up with the eureka moments and great... View Full Post
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