“I would like to have you join me on a trip down memory lane that involves General Mills, in particular the Betty Crocker company…” So begins a letter we recently received from Barbara in Danvers, Mass. Barbara wrote about her experience receiving the Homemaker of Tomorrow award at her high school in New Jersey back in 1958. The Betty... View Full Post
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History
Wheaties couldn’t have “sparked up” with a better man than Stan
When Stan Musial wore street clothes rather than a St. Louis Cardinals baseball uniform, he looked like “the boy who really did eat his spinach and Wheaties, and did grow up to be a hero,” wrote... View Full Post
Happy National Cereal Day
General Mills is joining fans of our cereals around the U.S. today by celebrating National Cereal Day. Of course we make much more than cereal, but you could argue that our company identity is most... View Full Post
Underdog co-creator dies at 85
William Watts Biggers, best known for helping make “Underdog” a children’s Saturday morning cartoon favorite from General Mills, died last week at the age of 85, at his home in... View Full Post
A love of U.S. presidents
Kids like eating cereal for breakfast – mostly because it tastes good and is good for them. Some also love it to get at the prizes buried inside boxes like secret treasure. Who can forget Trix... View Full Post
President Lincoln and the Washburns
With the marking in the U.S. today of President Abraham Lincoln’s birthday – and the hubbub surrounding the award-winning movie bearing his name – it seems fitting to note the accomplishment of... View Full Post
New creations at our old research complex
On July 16, 1930, General Mills’ research department opened for business in unassuming buildings at 2010 East Hennepin Avenue in Minneapolis, Minn. Five scientists worked under the direction of Dr.... View Full Post
Company Christmas parties of the past
Decorating the tree, making Chex Mix and cookies, and exchanging gifts are holiday traditions I look forward to year after year. If I worked for Washburn-Crosby Company, though, the annual work bash... View Full Post
Early advertising with postcards
There’s something intriguing about a cardboard box filled with old postcards. I recently lost track of time while flipping through dozens of cards in the company archives. I pulled a few to share... View Full Post
Kept under wraps for decades
That “red devil” with the pitchfork is the instantly recognizable emblem for Underwood meat spreads, and it put our Hannibal, Mo., plant on the map 40 years ago. Those tasty spreads in the... View Full Post
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