History

5 things you didn’t know about Cheerios

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For more than 70 years – since 1941 in fact – Cheerios have been on breakfast tables around the world. The Cheerios brand is the focus of our latest “5 Things” series on this... View Full Post

Nixon, Khrushchev and Betty Crocker at the 1959 ‘Kitchen Debate’

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Editor’s note: In July 1959, General Mills played a central role in the six-week long American National Exhibition in Moscow, a showcase for U.S. culture that highlighted lifestyle,... View Full Post

The Lone Ranger and Cheerios: Long-time riding partners

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“Hi-yo, Silver! Where’s my bowl of Cheerios!” General Mills and the Lone Ranger, the fictitious crime-fighting Western hero, go back to 1941 when Cheerios first sponsored the masked man’s... View Full Post

Tumble our history on Tumblr

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With nearly 150 years of innovation inside and outside the kitchens of the U.S., and around the world, there are many memorable highlights in our past. So we recently decided we needed a new place to... View Full Post

Remembering Betty Crocker Homemakers of Tomorrow

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“I would like to have you join me on a trip down memory lane that involves General Mills, in particular the Betty Crocker company…” So begins a letter we recently received from Barbara in... View Full Post

Wheaties couldn’t have “sparked up” with a better man than Stan

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When Stan Musial wore street clothes rather than a St. Louis Cardinals baseball uniform, he looked like “the boy who really did eat his spinach and Wheaties, and did grow up to be a hero,” wrote... View Full Post

Happy National Cereal Day

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General Mills is joining fans of our cereals around the U.S. today by celebrating National Cereal Day. Of course we make much more than cereal, but you could argue that our company identity is most... View Full Post

Underdog co-creator dies at 85

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William Watts Biggers, best known for helping make “Underdog” a children’s Saturday morning cartoon favorite from General Mills, died last week at the age of 85, at his home in... View Full Post