Archives returns to our roots

General Mills Archives

Betty Crocker, Poppin’ Fresh, the Green Giant and Cadwallader Washburn – along with a slew of historic General Mills artifacts and memorabilia – are on the move. The General Mills Archives... View Full Post

The Millers’ Monument

Millers Monument

Standing nearly 40-feet high near the northwest corner of one of Minnesota’s most well-known cemeteries is a memorial to the 18 men who lost their lives in the 1878 explosion at the Washburn... View Full Post

Invention blasts off our cereal business

Puffing gun

Although our founding company began in flour milling in the 1860s, General Mills is now known for many different foods, especially cereal. And Cheerios (originally called Cheerioats), as well as... View Full Post

Can you really redeem a 100-year-old coupon?

Vintage cookbook for Gold Medal Flour

Have you ever set aside a letter or some paperwork only to later wonder, “Whatever happened to that?” Eighty-seven-year old Laurine Williams from Pennsylvania knows that feeling all too... View Full Post

The Green Giant, Louie and the FBI

FBI Louie Louie

Who knew in the mid-1960s that FBI agents promoted Green Giant while tailing a rock ’n’ roll band over the controversial song “Louie, Louie,” and handed out cans of... View Full Post

5 things you didn’t know about Cheerios

Cheerios 1945

For more than 70 years – since 1941 in fact – Cheerios have been on breakfast tables around the world. The Cheerios brand is the focus of our latest “5 Things” series on this... View Full Post

Nixon, Khrushchev and Betty Crocker at the 1959 ‘Kitchen Debate’

Kitchen Debate

Editor’s note: In July 1959, General Mills played a central role in the six-week long American National Exhibition in Moscow, a showcase for U.S. culture that highlighted lifestyle,... View Full Post

The Lone Ranger and Cheerios: Long-time riding partners

Lone Ranger feature image

“Hi-yo, Silver! Where’s my bowl of Cheerios!” General Mills and the Lone Ranger, the fictitious crime-fighting Western hero, go back to 1941 when Cheerios first sponsored the masked man’s... View Full Post