Invention blasts off our cereal business

Puffing gun

Although our founding company began in flour milling in the 1860s, General Mills is now known for many different foods, especially cereal. And Cheerios (originally called Cheerioats), as well as... View Full Post

Can you really redeem a 100-year-old coupon?

Vintage cookbook for Gold Medal Flour

Have you ever set aside a letter or some paperwork only to later wonder, “Whatever happened to that?” Eighty-seven-year old Laurine Williams from Pennsylvania knows that feeling all too... View Full Post

The Green Giant, Louie and the FBI

FBI Louie Louie

Who knew in the mid-1960s that FBI agents promoted Green Giant while tailing a rock ’n’ roll band over the controversial song “Louie, Louie,” and handed out cans of... View Full Post

5 things you didn’t know about Cheerios

Cheerios 1945

For more than 70 years – since 1941 in fact – Cheerios have been on breakfast tables around the world. The Cheerios brand is the focus of our latest “5 Things” series on this... View Full Post

Nixon, Khrushchev and Betty Crocker at the 1959 ‘Kitchen Debate’

Kitchen Debate

Editor’s note: In July 1959, General Mills played a central role in the six-week long American National Exhibition in Moscow, a showcase for U.S. culture that highlighted lifestyle,... View Full Post

The Lone Ranger and Cheerios: Long-time riding partners

Lone Ranger feature image

“Hi-yo, Silver! Where’s my bowl of Cheerios!” General Mills and the Lone Ranger, the fictitious crime-fighting Western hero, go back to 1941 when Cheerios first sponsored the masked man’s... View Full Post

Tumble our history on Tumblr


With nearly 150 years of innovation inside and outside the kitchens of the U.S., and around the world, there are many memorable highlights in our past. So we recently decided we needed a new place to... View Full Post

Remembering Betty Crocker Homemakers of Tomorrow

Betty Crocker Homemaker Display_feature

“I would like to have you join me on a trip down memory lane that involves General Mills, in particular the Betty Crocker company…” So begins a letter we recently received from Barbara in... View Full Post