Innovation

Innovating in China for growth

general mills china

Today, General Mills leaders celebrated the grand opening of the company’s new innovation, technology and quality center in China, just outside Shanghai. To mark the opening, General Mills leaders... View Full Post

Top food trends inspire new products

NewProducts14-Featured

We’re launching more than 150 new products from our leading brands across the U.S. and around the world this summer. Inspiring these new products, we tapped into five key consumer food trends:... View Full Post

Nature Valley Trail View now on the go

Trail View

The latest updates to Nature Valley Trail View bring the remarkable hiking experience to mobile devices/tablets, shows sections of trails in four national parks in video and works on most Internet... View Full Post

Yoki snacks score for soccer fans

brazil soccer snacks

This is a magical time of year for soccer fans, especially in Brazil where teams from all over the world will be converging to play in soccer’s biggest championship. That also means it’s... View Full Post

Ready to eat hunter-gatherer style?

Renola

A throwback to our hunter-gatherer past. A grain and gluten-free mix of nuts, fruits, seeds and spices. Granola reinvented. So what is this magical food? It’s Renola – Lärabar’s reinvented... View Full Post

Vegetables in ice cream?

Spoon-Vege

Häagen-Dazs Japan is introducing two limited-time ice cream flavors that blend fruit and vegetables. Care for some carrots mixed with oranges? How about tomatoes blended with cherries? Spoon Vege... View Full Post

May the 4th Be With You from General Mills

Maythe4th2014

16 brands across General Mills said “May the 4th Be With You” yesterday in celebration of Star Wars Day. The campaign included nineteen May the 4th social and digital messages and ideas, ranging... View Full Post

Nature Valley attracts attention in Ireland

Nature-Valley-Ireland-Graffiti

It’s no secret that Nature Valley loves nature – after all, it’s in the brand’s name. But the team at Nature Valley Ireland took this love to the next level when they created a reverse... View Full Post