Innovation

Oatmeal you can cook with a Keurig

Nature Valley Bistro Cups

Nature Valley is getting attention for an innovation in oatmeal. In The Wall Street Journal, Sarah Nassuer writes about the new Nature Valley Bistro Cups Oatmeal, for the Keurig Machine: Nature... View Full Post

Open innovation lessons and pitfalls

gwin

It’s been seven years since we officially adopted our open innovation strategy, known as the General Mills Worldwide Innovation Network (G-WIN). Since then, many of our most successful new product... View Full Post

What does it take a launch a new brand?

Frollicks

With a postcard view of Lake Superior out her window and her husband and dog nearby, in a cabin last winter on Minnesota’s beautiful North Shore, Laurie Kerschner began the hours of experimentation... View Full Post

Four more firsts for Fiber One

Fiber-One

With the recent debuts of Fiber One Soft-Baked Cookies, Fruit Flavored Snacks, Meal Bars and Protein cereals, Fiber One continues to expand. In the case of the cookies and fruit flavored snacks, they... View Full Post

A plunge for charity

Polar-plunge

The frigid waters of Minneapolis’ Lake Calhoun served as an initiation of sorts for Josh Radman and Jon Lugo, two new General Mills employees from Washington and Texas. They led a General Mills... View Full Post

Green Giant has “stealth health” covered

Veggie-Blendins-Featured

People across America want their families to eat more vegetables. But how do busy families quickly and easily get everyone to eat more vegetables and even ask for more? Simple – blend veggies... View Full Post

New products hit shelves

New-Products-F14

General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May. Starting this month,... View Full Post

Growing our convenience business through innovation

New-Convenience-Products

Ever sunk your teeth into a moist, chewy Betty Crocker Caramel Brownie? If you crave this delectable, on-the-go treat, then you’re part of the growing number of consumers who purchase snacks in... View Full Post