Gluten-free eating goes mainstream in Europe


Cereal Partners Worldwide, General Mills’ joint venture with Nestle, has introduced new Nestle Gluten Free Corn Flakes in the UK. Available in Original and Honey varieties, the launch marks the... View Full Post

A 30th birthday party for Cinnamon Toast Crunch


Cinnamon Toast Crunch turned 30 this year – it’s a milestone year and deserves a celebration! There have been fond tributes to the CTC bakers and those Crazy Squares amped it up by adding... View Full Post

Where do Cheerios come from?


Cheerios is a simple product, made with care by many dedicated people who take pride in what they do. A video recently produced by the Cheerios team – “From Oats to O’s: The Making of... View Full Post

2014 holiday treats and eats


The leaves have turned and most have blown from the trees, so our thoughts turn to hot cider, steaming cups of cocoa, Thanksgiving gatherings and yes, the winter holidays. We’ve got our gifts ready... View Full Post

The world’s most incredible cereal pouring machine


Cardboard jumps, Mega Bloks cars, toast, catapults and a Boo Berry action figure … it’s all in use in a crazy Rube Goldberg contraption built by a creative father and daughter in California... View Full Post

Our top five favorite game day recipes

general mills recipes

With football season in full swing, we’ve rounded up five of our favorite recipes for game day. Fire up the remote — the snacks just got interesting! Queso Fundido with Fire... View Full Post

How your cravings become snacks

general mills snacks

It’s 3:30 p.m. You had a healthy salad for lunch then a busy afternoon. Now your stomach is starting to growl, your energy is getting low and you’re starting to crave something sweet, but not too... View Full Post

How to take tacos to a new level


The mere sight of colorful produce in the grocery store can apparently be enough to inspire some consumers to think about making a Mexican meal for dinner. “It can stop you in your tracks when you... View Full Post