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Innovation

December 12th, 2012

Holiday recipes inspired by top trends

by Maerenn Jepsen

2012RedHot2

There are trends, and then there are “red hot” trends. According to the food lovers at the Betty Crocker Kitchens, red hot trends are exciting, fresh and making their mark from coast to... View Full Post

November 27th, 2012

Helping Gardetto’s create a savory snack

by Jeff Bellairs

GardettosGarlicCreamCheese2

How do you introduce a leading salty snacks brand to convenience store cracker aisles when you don’t already make crackers? Many companies would have balked at the challenge, but the General Mills... View Full Post

November 21st, 2012

Lucky Charms has adult allure

by Ann Merrill

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Lucky the Leprechaun may be little, green and a bit older, but he hasn’t lost his appeal. Led by mascot Lucky, the nearly 50-year-old Lucky Charms brand posted its best volume year ever in... View Full Post

November 20th, 2012

An über online campaign

by Grant Moos

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The LÄRABAR über – the sweet, salty and chewy companion of the original LÄRABAR – hit the store shelves earlier this year with steady sales and a marketing campaign that includes numerous... View Full Post

November 19th, 2012

Thanksgiving recipe roundup

by Kevin Hunt

HoneyedPumpkinPiewithBroiledPralineTopping1

Thanksgiving is upon us and with it comes gatherings of friends and family members, a bounty of food and lots of leftovers. Here are some last minute ideas for your holiday table and some tasty tips... View Full Post

November 15th, 2012

Class inspires cereal mashup

by Kevin Hunt

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Alex Gomez said he was a typical 1980s kid – not satisfied with just one type of cereal, he tried many “favorites.” One of his dreams was that General Mills would make a cereal with Kix puffs... View Full Post

November 15th, 2012

Serving up food for foodies

by Bridget Christenson

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I attended the International Foodservice Editorial Conference in Nashville last week. In all of my years in public relations, I’ve never experienced anything quite like IFEC. It’s a conference... View Full Post

November 13th, 2012

Bringing Pillsbury’s Lookbook to life

by Kevin Hunt

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It works for fashion, so why not food? Pillsbury’s second “Lookbook” just debuted on Pillsbury.com. It’s full of ideas for the upcoming holidays. I talked about the concept with Jennifer... View Full Post

November 13th, 2012

Sparking employee innovation

by Tim Huebsch

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Working at General Mills is an amazing experience. The combination of iconic brands, outstanding people, great facilities and a strong commitment to the community make it a place I am happy to call... View Full Post

November 6th, 2012

Tuesday’s Taste – November 6, 2012

by Kevin Hunt

ChickenandBroccoliMacnCheese

As the leaves fall from the trees and the air gets crisper every day, many of us crave warming comfort food. Here are some delicious, satisfying ideas from the General Mills family of... View Full Post

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