Innovation

Betty Crocker dishes up bite-size eBooks

Zinfandel Wine Cupcakes

Have you ever gone online to search for something only to become so distracted you forgot what you were looking for in the first place? You know, where one innocent click led to another, and before... View Full Post

It all begins with pancakes

Oliver waders

“The family that works together stays together.” It’s an Amish tenet that makes a lot of sense to me. And it’s one reason why I gather my extended family every Memorial Day weekend to open... View Full Post

New treats from Betty Crocker and Hershey’s

Betty Crocker Hershey's desserts

One American icon is partnering with another through the introduction of an all new line of Betty Crocker and Hershey’s co-branded desserts, available in stores in the U.S. this month. The new... View Full Post

200 products launching worldwide

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Protein-packed snacks, convenient weeknight meal solutions for busy families, gluten-free options and tasty chocolate flavors are common themes in the company’s lineup of innovation planned for... View Full Post

Our blog has a new look

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Our home base on the web for sharing our stories and perspective and sparking conversations about General Mills has a new design. It replaces our original layout for “A Taste of General Mills,”... View Full Post

The Families Project, by Betty Crocker

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For decades, family has been at the heart of the houses we pass by on the streets of America, in cities and towns of all sizes. But when you think about the neighborhood you live in today, one thing... View Full Post

Introducing a new “one stop” channel for our news

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When we created “A Taste of General Mills,” our Global Communications team viewed this blog as an important new way to provide behind-the-scenes stories about the company, in a more “social”... View Full Post

Innovation and collaboration swiftly launch Green Giant snack chips

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While Green Giant has been a grocery-store fixture in canned and frozen vegetables for generations, this year the brand entered the snack aisle for the very first time when General Mills introduced... View Full Post