There’s cereal in that?


Pasta with Cocoa Puffs, or Total? Seafood with Chex? A cocktail with Trix? They sound a little off the wall, but several creative recipes unveiled this week just might become a favorite in your... View Full Post

Memorable and messy first birthday moments

betty crocker kids birthday cake

The best part of a one-year-old’s birthday party is watching the birthday kid explore, taste, smash, smear and dive in to their cake. But not many party guests want to eat a piece of cake that... View Full Post

KiX goes nerdy at Maker Faire

Maker Faire

At KiX, we’re all about ways to fuel the imagination and inspire creativity in kids. That’s why we were particularly proud to sponsor the Nerdy Derby at the recent World Maker Faire in New York... View Full Post

Spooning up something new at

My name is Erin Anderson. I’m the Interactive Marketing Manager at General Mills, and I wanted to share the journey behind, from its beginnings to the new design making its debut... View Full Post

Most innovative product of 2013

Nature Valley Protein

Nature Valley Protein Bars were named the ‘Most Innovative Product of 2013’ by Consumer Goods Technology magazine at the 2013 Consumer Goods Growth and Innovation Conference last week in... View Full Post

Nia Vardalos and our Greek yogurt

Nia Vardalos

With the success of Liberté and the emerging Yoplait Source Greek, General Mills has two strong-selling brands in the Greek segment in Canada. Now, we’re concentrating on getting the word out... View Full Post

Mexico inspires the flavors of Old El Paso

Old El Paso

Spicy, mild, robust, colorful, flavorful and delicious – all words that Old El Paso chef Jonathan Griebel uses to describe the tastes and allure of Mexican food. For more than a decade,... View Full Post

A pizza rolls road trip


The Totino’s Pizza Rolls team held a fun sampling event for employees today at our headquarters in Minnesota – the unofficial kick-off of an upcoming tour of several cities across the U.S. in... View Full Post