Cast your vote for the next great children’s author

Celeste Jenkins

Want to choose the next children’s book featured in a Cheerios box? Online voting in the Cheerios New Author Contest opened today. The three books are: -Picking Apples with Daddy -My Own... View Full Post

Kyle Rudolph teams up with Lefty


When you see the hands of Kyle Rudolph, Minnesota football tight end, you quickly realize why he’s done so well on the field. And why some people think they’re as big as Lefty, the... View Full Post

Meet the 2013 “Make a Cake Face” winners


It’s even sweeter than a bag of Halloween candy. Dobo’s Delights Bake Shoppe in Piqua, Ohio, and customer Amanda Swigert both won a $2,500 grand prize – and a grand celebration – in the third... View Full Post

Cereal lovers, we salute you


Our friends at Hello, Cereal Lovers have proclaimed this week, National Cereal Lovers Week. It features star-studded chefs, cereal-inspired culinary creations, cereal-themed pop art installations and... View Full Post

4 trends in the 100 Pillsbury Bake-Off Contest finalists


The lineup is set. We now know all of the 100 recipes that will compete in the 46th Pillsbury Bake-Off Contest next month in Las Vegas. You can see them at This map shows the geographic... View Full Post

Our top 5 posts in September

Frute Brute and Fruity Yummy Mummy 2013

What were people clicking when they visited the “A Taste of General Mills” blog in September? Here are the top five most viewed posts of the month: 5) General Mills publishes 2013 Annual... View Full Post

What kind of Monster Cereals fan are you?

The Retroist

News of this season’s resurrection of the Monster Cereals Frute Brute and Fruity Yummy Mummy, to join their friends Count Chocula, Boo Berry and Franken Berry, has been met with excitement. And... View Full Post

A Nelly remix for BuzzBee


“Hey, must be the honey! Hey, must be the honey! Hey, must be the honey!” You’ll get that catchy chorus in your head when you watch the new commercials for Honey Nut Cheerios that... View Full Post