Betty is top choice in TV wedding cake test


For more than 90 years, families have created convenient, delicious meals and easy-to-make, great-tasting desserts with Betty Crocker products. Last night, the ABC news program “The... View Full Post

Ready for the runway


Since the first Pillsbury Bake-Off Contest in 1949, the official apron for the finalists has been a highly anticipated part of the fun. In recent years, the apron has gone high fashion as Pillsbury... View Full Post

2013 Food & Health Survey


A new survey says three out of four Americans prefer positive messaging about how to have a healthful diet and would rather hear about what they should eat, rather than what they should not. This was... View Full Post

New Cheerios commercial celebrates family


A new commercial from Cheerios is receiving attention online. The ad, entitled “Just Checking,” debuted on Monday night in the U.S. It features a multicultural family – mom, dad and... View Full Post

Kissing 1.5 trillion calories goodbye


In 2010, General Mills, along with 15 leading food and beverage corporate partners who make up the Healthy Weight Commitment Foundation (HWCF), made a pledge to The First Lady’s Partnership for a... View Full Post

Snacking trends and innovation driving growth


General Mills’ strong, global snacking business – including brands such as Nature Valley, Fiber One, Chex Mix, Food Should Taste Good, LÄRABAR, and more – is profiled in Sunday’s Minneapolis... View Full Post

Kantar: Yoplait among world’s top brands


Yoplait ranked among the 50 most chosen consumer brands around the world in an inaugural ranking introduced by Kantar Worldpanel, a market research firm. Kantar’s Brand Footprint Ranking... View Full Post

Remembering Bob Kinney


Today, E. Robert Kinney, former chief executive of General Mills, will be remembered by his family and friends at a service in Minneapolis. He died last week at the age of 96. Bob was with General... View Full Post