News

Cheerios to sponsor Austin Dillon

Austin Dillon

Today General Mills made a big announcement in the auto racing world – our sponsorship of Austin Dillon in the NASCAR Sprint Cup Series in 2014. Dillon will drive the No. 3 Cheerios Chevrolet... View Full Post

Taking Cheerios to TV’s biggest stage

Cheerios

When you watch the big game in February, you’ll see something that the Cheerios team can’t wait to show you. For the first time in the brand’s history, there will be a Cheerios commercial... View Full Post

Our top 5 posts in November

Glori Spriggs

What were people clicking when they visited “A Taste of General Mills” in November? Here are the top five most viewed posts of the month: 5) Health improvements across all U.S. categories 4) The... View Full Post

Phil Lempert’s food trends for 2014

Phil Lempert

Phil Lempert, a consumer analyst in the U.S. known as The Supermarket Guru, has revealed his “Top Ten Food Trend Predictions for 2014″ list. Lempert gave us a preview of it at a... View Full Post

Bring the force to your breakfast table

Cereal-Wars

“Crunch or crunch not, there is no try.” Between now and the end of the year, Big G is bringing back Star Wars pens in specially marked boxes of Honey Nut Cheerios, Cinnamon Toast Crunch,... View Full Post

Meet the Pillsbury Bake-Off Contest winner

Glori Spriggs

Glori Spriggs didn’t have far to go to compete in the 46th Pillsbury Bake-Off Contest at the Aria Resort & Casino in Las Vegas. Spriggs, from nearby Henderson, was in fact the only finalist... View Full Post

The 46th Pillsbury Bake-Off Contest

46BakeOff-1

As I post this, the announcement of the million dollar grand prize winner in the 46th Pillsbury Bake-Off Contest is just hours away. The 100 finalists prepared their contest-worthy recipes this... View Full Post

Twitter Chat: Christina Verrelli

Christina Verrelli

I had a great time doing a Twitter Chat earlier tonight in Las Vegas with Christina Verrelli, the Grand Prize winner of the 45th Pillsbury Bake-Off Contest in 2012. We met up in the press room at... View Full Post