News

What kind of Monster Cereals fan are you?

The Retroist

News of this season’s resurrection of the Monster Cereals Frute Brute and Fruity Yummy Mummy, to join their friends Count Chocula, Boo Berry and Franken Berry, has been met with excitement. And... View Full Post

A Nelly remix for BuzzBee

BuzzBee

“Hey, must be the honey! Hey, must be the honey! Hey, must be the honey!” You’ll get that catchy chorus in your head when you watch the new commercials for Honey Nut Cheerios that... View Full Post

Our top 5 posts in August

Yoplait Yogurt

What were people clicking when they visited the “A Taste of General Mills” blog in August? Here are the top five most viewed posts of the month: 5) General Mills publishes 2013 Annual... View Full Post

Free Pillsbury pancakes at the Minnesota State Fair

Pillsbury Pancake Batter

Fair food is among the tastiest you’ll ever find. That’s why you go, right? So it makes perfect sense for Pillsbury to be out at Minnesota’s State Fair to reward attendees with... View Full Post

The return of two General Mills monsters

Monster Cereals

They’re baaaaack! Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and... View Full Post

A focus on food texture

BFAST

An article today in The Wall Street Journal looks at how food companies are paying closer attention to consumer’s texture preferences, and the impact of that thinking on new product... View Full Post

High fiber with zero drama

Fiber One ad

Warning, we’re about to put a song in your head. And, make you hungry for a Fiber One bar. But first – I’d like to share the back story about our new Fiber One commercials. Over the... View Full Post

Nelly is making music with BuzzBee

Must Be the Honey

Today, Honey Nut Cheerios launched a new campaign that features multi-platinum and Grammy award winning artist Nelly with the brand’s iconic bee, BuzzBee. Nelly and BuzzBee will soon ‘spread the... View Full Post