News

Betty is top choice in TV wedding cake test

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For more than 90 years, families have created convenient, delicious meals and easy-to-make, great-tasting desserts with Betty Crocker products. Last night, the ABC news program “The... View Full Post

Ready for the runway

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Since the first Pillsbury Bake-Off Contest in 1949, the official apron for the finalists has been a highly anticipated part of the fun. In recent years, the apron has gone high fashion as Pillsbury... View Full Post

2013 Food & Health Survey

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A new survey says three out of four Americans prefer positive messaging about how to have a healthful diet and would rather hear about what they should eat, rather than what they should not. This was... View Full Post

New Cheerios commercial celebrates family

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A new commercial from Cheerios is receiving attention online. The ad, entitled “Just Checking,” debuted on Monday night in the U.S. It features a multicultural family – mom, dad and... View Full Post

Kissing 1.5 trillion calories goodbye

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In 2010, General Mills, along with 15 leading food and beverage corporate partners who make up the Healthy Weight Commitment Foundation (HWCF), made a pledge to The First Lady’s Partnership for a... View Full Post

Snacking trends and innovation driving growth

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General Mills’ strong, global snacking business – including brands such as Nature Valley, Fiber One, Chex Mix, Food Should Taste Good, LÄRABAR, and more – is profiled in Sunday’s Minneapolis... View Full Post

Kantar: Yoplait among world’s top brands

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Yoplait ranked among the 50 most chosen consumer brands around the world in an inaugural ranking introduced by Kantar Worldpanel, a market research firm. Kantar’s Brand Footprint Ranking... View Full Post

Remembering Bob Kinney

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Today, E. Robert Kinney, former chief executive of General Mills, will be remembered by his family and friends at a service in Minneapolis. He died last week at the age of 96. Bob was with General... View Full Post