Baking and auto insurance? Those two worlds come together with an appearance by the Pillsbury Doughboy in a new commercial from GEICO, as part of its “Happier than…” series of ads. The theme of... View Full Post
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In the News
Yoplait a ‘brand of the year’
Yoplait yogurt today was named the “brand of the year” in the U.S. yogurt category by Harris Interactive, a highly respected research organization that each year measures the “brand equity”... View Full Post
Innovation showcased on Greater MSP Business TV
Peter Erickson, General Mills senior vice president of Innovation, Technology and Quality, appeared this week on Greater MSP Business TV to talk about the company’s culture of innovation. The... View Full Post
Bridging the education gap
While Minnesota is home to incredibly strong schools that offer a fantastic education to many children, national statistics reveal that our state has one of the biggest gaps in education achievement... View Full Post
Is North America ready for retail ready packaging?
Retail Ready Packaging, or RRP, is a hot topic for packaging experts in the North American consumer package goods industry and among retailers. The current issue of Packaging Digest Magazine... View Full Post
Superfan celebrates 10-millionth Cheerio
Some people doodle when they’re bored. Chris Ritsch counts Cheerios. “I was kind of thinking about it one day, I wonder how many Cheerios I’ve eaten? I was probably on a conference call at the... View Full Post
The Girl Who Ate Everything
Christy Denney cooks, bakes, writes and photographs the popular blog, The Girl Who Ate Everything. As if that doesn’t keep her busy enough, she also writes for BettyCrocker.com and is a... View Full Post
Progresso fan works soup into her workout
With such a passion for Progresso, it was a no brainer to spotlight Alicia Keen in our “Fans of Our Brands” series. “First of all, it tastes like homemade soup but without the calories.... View Full Post
Sam Gordon, football star
Nine-year-old Sam Gordon is experiencing a YouTube-inspired whirlwind with which few people on Earth can identify. It started in early November, almost immediately after her dad uploaded a video... View Full Post
Kix the dog
This puppy could have been named Bolt, Zoom or Dash, but because owner Sue Gaulke of Oregon saw a big cereal display at her local grocery store one day, inspiration struck. Meet Kix the dog. “I... View Full Post
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