Two American gold medalists honored by Wheaties


Wheaties boxes featuring American gold medalists Mikaela Shiffrin and Sage Kotsenburg will appear on store shelves soon. In a press release issued this morning, Wheaties announced that the skier... View Full Post

Using consumer insights to help the consumer


Jeanine Bassett, our vice president of Global Consumer Insights, was featured recently in a column on Forbes. In “A Fortune 500 Brand And The Ever Changing Role Of Consumer Insights,”... View Full Post

Go back in time with retro cereal boxes

2014 retro cereal boxes target

Remember when you were a kid and you’d run to the kitchen, early in the morning, and pour yourself a bowl of cereal to watch in front of Saturday cartoons? We remember too. You can recapture those... View Full Post

Behind the WWE brand


Stephanie McMahon has certainly had a unique view of the growth and popularity of pro wrestling – she’s been both in the ring and behind the scenes, working her way up within World... View Full Post

Ready, set, click: Vote for your favorites in The Munchies

The Munchies

Do you live in America’s best food city? What’s your best bite? A panel of more than 40 celebrity tastemakers set the stage and now it’s your turn to vote for the third annual Munchies:... View Full Post

Eat whole grains, get the benefits of fiber

Whole grain

When you eat higher amounts of whole grains (like those found in some cereals), you’re more likely to have the highest total intake of dietary fiber. This news comes from a recent study... View Full Post

Announcing the 47th Pillsbury Bake-Off Contest


For the first time, a public vote will be combined with the judges’ scores to determine the $1 Million Grand Prize Winner in the Pillsbury Bake-Off Contest. Pillsbury just announced that big news,... View Full Post

Häagen-Dazs Japan turns 30 with a flourish


Cherry blossoms and roses have been revered in Japan for centuries. Now, to honor the 30th anniversary of Häagen-Dazs Japan, flavors representing these beautiful flowers have been created to mark... View Full Post