News

Our top 5 posts in August

Yoplait Yogurt

What were people clicking when they visited the “A Taste of General Mills” blog in August? Here are the top five most viewed posts of the month: 5) General Mills publishes 2013 Annual... View Full Post

Free Pillsbury pancakes at the Minnesota State Fair

Pillsbury Pancake Batter

Fair food is among the tastiest you’ll ever find. That’s why you go, right? So it makes perfect sense for Pillsbury to be out at Minnesota’s State Fair to reward attendees with... View Full Post

The return of two General Mills monsters

Monster Cereals

They’re baaaaack! Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and... View Full Post

A focus on food texture

BFAST

An article today in The Wall Street Journal looks at how food companies are paying closer attention to consumer’s texture preferences, and the impact of that thinking on new product... View Full Post

High fiber with zero drama

Fiber One ad

Warning, we’re about to put a song in your head. And, make you hungry for a Fiber One bar. But first – I’d like to share the back story about our new Fiber One commercials. Over the... View Full Post

Nelly is making music with BuzzBee

Must Be the Honey

Today, Honey Nut Cheerios launched a new campaign that features multi-platinum and Grammy award winning artist Nelly with the brand’s iconic bee, BuzzBee. Nelly and BuzzBee will soon ‘spread the... View Full Post

Wheaties welcomes Adrian Peterson

Adrian Peterson Wheaties

Another football season is here, and as a Minnesota Viking fan, it’s exciting to see Adrian Peterson on a Wheaties box. Wheaties just unveiled the first of three limited edition boxes that will... View Full Post

A National story

Richard Wilson

Because of a generous nature that he handed down to his son, Richard Wilson posthumously became the feel-good story this week for anxious fans of an underachieving Major League Baseball... View Full Post