News

Epic helpings of Helper

Epic-Helper

While many Americans are spending their March focusing on basketball brackets and looking for food to eat while they watch the tournament games, Helper has teamed up with the popular YouTube show... View Full Post

Snowboard cross champ Evan Strong joins Team Wheaties

Evan-Strong

After taking home the gold in Sochi, snowboard cross champion Evan Strong has become the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and... View Full Post

Food fun with the Muppets

Muppets-Cheerios

Disney’s “Muppets Most Wanted” is about to hit movie theaters and some General Mills brands are sharing in the fun. The teams behind Betty Crocker, Yoplait Go-GURT yogurt and Cheerios worked... View Full Post

Supporting women-owned businesses

WomensBusiness

A decades-long tradition of promoting supplier diversity has gotten General Mills recognized as one of the country’s top companies that supports businesses owned by women. For the first time,... View Full Post

“Where’s Lucky?” game underway

Wheres-Lucky

As we approach St. Patrick’s Day, the Lucky Charms team is gearing up for the final weeks of a 50-day celebration of the 50th year of the brand by launching the “Where’s... View Full Post

The ultimate guide to pancakes

Bisquick-Pancakes

It’s National Pancake Day! Also known as Fat Tuesday and Shrove Tuesday. Some people consider pancakes to be great breakfast food, some consider them to be the greatest. Fluffy or flat, whatever... View Full Post

Cereals and heroes team up

BigG-Comics

Cereals with whole grains and heroes with super powers make a mighty combo. That’s why Big G cereals and DC Entertainment, home to DC Comics, have partnered a second time to deliver original... View Full Post

WWE Superstar Sheamus visits General Mills

Sheamus-Totinos

He is tough in the ring, but General Mills employees found out firsthand that WWE Superstar Sheamus is one of the nicest guys around. Sheamus spent some time at our headquarters yesterday, signing... View Full Post