Yoplait Greek blueberry wins taste test

Yoplait Greek

Yoplait Greek Blueberry beat Chobani Greek Blueberry Fruit on the Bottom in a national, third party taste test. Nearly two out of three Americans in the test (65 percent) said they prefer the taste... View Full Post

Donna Brazile previews her MLK Breakfast message


As we look forward to the annual Dr. Martin Luther King, Jr. Holiday Breakfast in Minneapolis, we asked this year’s keynote speaker, Donna Brazile, about Dr. King’s legacy and the inspiration... View Full Post

The One and Only Cheerios


Consumers across the U.S. are seeing “not made with genetically modified ingredients” this week on familiar yellow boxes of original Cheerios. Did we change Cheerios? No. Not really. Original... View Full Post

What were people clicking in 2013?

Top posts of 2013

Here are the top five most viewed posts on “A Taste of General Mills” in 2013: 5) Top 10 reasons to bike to work 4) The history of our Monsters 3) 40 new yogurt products 2) Pillsbury... View Full Post

5 questions with Dave Wurm


The influential Kantar Retail PoweRanking survey reveals how retailers and manufacturers – such as General Mills – view each other’s performance in several key areas of strategic and... View Full Post

Cheerios to sponsor Austin Dillon

Austin Dillon

Today General Mills made a big announcement in the auto racing world – our sponsorship of Austin Dillon in the NASCAR Sprint Cup Series in 2014. Dillon will drive the No. 3 Cheerios Chevrolet... View Full Post

Taking Cheerios to TV’s biggest stage


When you watch the big game in February, you’ll see something that the Cheerios team can’t wait to show you. For the first time in the brand’s history, there will be a Cheerios commercial... View Full Post

Our top 5 posts in November

Glori Spriggs

What were people clicking when they visited “A Taste of General Mills” in November? Here are the top five most viewed posts of the month: 5) Health improvements across all U.S. categories 4) The... View Full Post