Behind the scenes of “3rd Shift”

Third-Shift

With a look and a line that mothers and fathers anywhere can appreciate, the boy in the latest Cheerios commercial will melt your heart. The new spot is titled “3rd Shift.” It’s a tribute to... View Full Post

A Helper restaurant?

Helper-Hut

It started as an April Fools’ Day joke, but could a restaurant serving nothing but Helper actually be coming to a city near you? The Helper Hut took over Annie’s Parlour Friday night in... View Full Post

5 tips to get veggies into your favorite family meals

gina neely

If you’re like the typical American family, dinnertime is crunch time – kids arriving home from school, getting everyone ready for practice, games, music lessons, doing homework, taking the... View Full Post

Annie’s to join the General Mills family of natural and organic brands

Annie's

Annie’s, Inc., a leading U.S. producer of branded organic and natural foods, is lining up to join the General Mills family of natural and organic brands, which include Muir Glen, Cascadian Farm,... View Full Post

Tasty changes for three of our brands

New-Trix-CTC-Strudel

Fans of three popular General Mills products are noticing some changes. Trix, Cinnamon Toast Crunch and Pillsbury Toaster Strudel all went through a flavor infusion recently. Let’s start on... View Full Post