5 brands with purpose

Reading book

What do you stand for? How are you leaving your mark on your community or on the world? Are you living the change you want to see? Typically, you may not ask yourself these questions walking the... View Full Post

May the 4th Be With You from General Mills

Maythe4th2014

16 brands across General Mills said “May the 4th Be With You” yesterday in celebration of Star Wars Day. The campaign included nineteen May the 4th social and digital messages and ideas, ranging... View Full Post

Restoring a piece of milling history

Mill-memorial

First there was a fire, then a massive explosion caused by flour dust, felt miles away. 18 people in and around the Washburn “A” Mill in Minneapolis – part of one of the... View Full Post

Nature Valley attracts attention in Ireland

Nature-Valley-Ireland-Graffiti

It’s no secret that Nature Valley loves nature – after all, it’s in the brand’s name. But the team at Nature Valley Ireland took this love to the next level when they created a reverse... View Full Post

General Mills teams up with Walmart on sustainable agriculture

Ken-Powell

General Mills CEO Ken Powell participated in Walmart’s first ever Sustainable Product Expo and made a big announcement. Ken joined Wal-Mart Stores, Inc. President and Chief Executive Officer Doug... View Full Post