What does it take a launch a new brand?


With a postcard view of Lake Superior out her window and her husband and dog nearby, in a cabin last winter on Minnesota’s beautiful North Shore, Laurie Kerschner began the hours of experimentation... View Full Post

Snowboard cross champ Evan Strong joins Team Wheaties


After taking home the gold in Sochi, snowboard cross champion Evan Strong has become the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and... View Full Post

Baking division helps make sweet memories


As a child, I dreamed about being a great chef. I fondly remember my mother taking out the Big Red Betty Crocker cookbook each holiday. I’d thumb through the pages, ooh-ing and ahh-ing at all of... View Full Post

General Mills reports fiscal 2014 third-quarter results


Today General Mills reported financial results for the third quarter of fiscal 2014. On this morning’s live webcast, Ken Powell, chairman and CEO, Don Mulligan, executive vice president and chief... View Full Post

Four more firsts for Fiber One


With the recent debuts of Fiber One Soft-Baked Cookies, Fruit Flavored Snacks, Meal Bars and Protein cereals, Fiber One continues to expand. In the case of the cookies and fruit flavored snacks, they... View Full Post