Who paints an entire billboard by hand?


An amazing hand-painted billboard for one of our brands is turning heads in Minneapolis. Mixed-media artist Andy Saczynski painted it to celebrate Immaculate Baking Company’s new line of baking... View Full Post

Are you “out there”?


Whether you spend your hot summer days dropping into a river from a rope swing or swinging your child from your arms on a beach, you need energy! Nature Valley’s new campaign encourages you to... View Full Post

47th Pillsbury Bake-Off Contest finalists revealed


It’s happening! 100 creative home cooks have now been chosen to compete for more than $1 million in cash and prizes when the 47th Pillsbury Bake-Off Contest takes place November 3 in Nashville,... View Full Post

Play-Doh, Nerf balls and Cheerios?


What do Play-Doh, Nerf balls and Cheerios have in common? No, they don’t all taste good with milk. This trio of products (some edible) once shared the same parent company – General Mills – when... View Full Post

The Monster Cereal news you’ve been waiting for

Boo Berry

Every year around this time, the heavy steel door to the cereal vault creaks open and we reveal which of our Monster Cereals stay put and who gets to come out for Halloween. This year, the news is... View Full Post