The story of Chef Wendell

Cinnamon-Toast-Crunch-Wendell-Featured

As Cinnamon Toast Crunch marks its 30th birthday this year, the brand team is also taking time to salute Chef Wendell, the cereal’s baker. The cereal debuted in 1984. Wendell went to work at... View Full Post

A light in the darkness for women with breast cancer

yoplait breast cancer

“I was diagnosed with breast cancer four years ago. I had a great network of family and friends who supported me through seven surgeries, chemotherapy and radiation. However, none of them could... View Full Post

Toast Halloween with Count Chocula beer

Count-Chocula-Beer

When Count Chocula went missing recently from an Albertsons grocery store in Fort Collins, Colorado, a shopper hungry for Monster Cereals definitely noticed the void. So she wrote a letter to the... View Full Post

Making first birthdays a smashing success

MyStory-Sommers-Featured

A child’s first birthday party is a big deal. And while some parents might stress over deciding on the perfect cake, theme and decorations, Kate Sommers didn’t have to look far for inspiration... View Full Post

Our top five favorite game day recipes

general mills recipes

With football season in full swing, we’ve rounded up five of our favorite recipes for game day. Fire up the remote — the snacks just got interesting! Queso Fundido with Fire... View Full Post