The installation of nearly 4,500 solar panels at our San Adrian plant in northern Spain is just the latest in a series of environmental efforts that have earned the plant a reputation as one of the... View Full Post
General Mills receives its Global Angel wings
General Mills is celebrating after gaining recognition for its “Outstanding Philanthropic Program” at the Global Angel Awards 2012 in London. The award – given for the company’s achievements... View Full Post
Consumers and cause marketing
With the holiday shopping season in full swing, brand philanthropy or “cause marketing” is ever present in our lives – on store shelves, airwaves, TV shows, Facebook and beyond. Chances... View Full Post
Helping Gardetto’s create a savory snack
How do you introduce a leading salty snacks brand to convenience store cracker aisles when you don’t already make crackers? Many companies would have balked at the challenge, but the General Mills... View Full Post
Early advertising with postcards
There’s something intriguing about a cardboard box filled with old postcards. I recently lost track of time while flipping through dozens of cards in the company archives. I pulled a few to share... View Full Post
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