As you celebrate Thanksgiving today, I would like to share the story of how some employees from General Mills’ Global Business Solutions group recently prepared a traditional Thanksgiving meal for... View Full Post
Lucky Charms has adult allure
Lucky the Leprechaun may be little, green and a bit older, but he hasn’t lost his appeal. Led by mascot Lucky, the nearly 50-year-old Lucky Charms brand posted its best volume year ever in... View Full Post
An über online campaign
The LÄRABAR über – the sweet, salty and chewy companion of the original LÄRABAR – hit the store shelves earlier this year with steady sales and a marketing campaign that includes numerous... View Full Post
Thanksgiving recipe roundup
Thanksgiving is upon us and with it comes gatherings of friends and family members, a bounty of food and lots of leftovers. Here are some last minute ideas for your holiday table and some tasty tips... View Full Post
“American Wasteland” author Jonathan Bloom
My family is wasteful. And I wish we weren’t. I cringe as I scrape the uneaten green beans, ham and scalloped potatoes off of my kids’ plates into the garbage. (Apparently, 2- and 3-year-old... View Full Post
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