Sunday morning showcase for Cheerios


CBS Sunday Morning featured Cheerios – and two of the the brand’s commercials from the last year – in a feature yesterday that highlighted the stories in those ads and the reaction... View Full Post

Bringing books to breakfast and beyond


Cheerios expects to get millions more books into the hands of children via its “Cheer On Reading” literacy program, and also by expanding its partnership with the Little Free Library movement... View Full Post

Country music in the cafeteria

Outnumber Hunger

If only every lunch hour at our headquarters could be like the one we had today. Employees got on their feet in our cafeteria to see and listen to Eli Young Band, The Cadillac Three and Maddie &... View Full Post

Yoplait Greek’s TV tour


I’m not an actor, not in the very least, but I can now say that I’ve appeared on ABC’s “General Hospital.” Of course, by “on” the show I mean, as an extra. Although I was not given any... View Full Post

5 brands with purpose

Reading book

What do you stand for? How are you leaving your mark on your community or on the world? Are you living the change you want to see? Typically, you may not ask yourself these questions walking the... View Full Post