A Wheaties ode to basketball

Dunk-A-Balls

Tournaments across college basketball have the U.S. going mad for the game right now. Hoops fans love this time of year, with a love of the game that has gone on for years. Case in point: In 1994... View Full Post

The benefits of a bowl of cereal

cereal

Breakfast is the most important meal of the day. We’ve heard it a million times, but many of us still don’t eat it. In fact, one study shows 11 percent of children in the U.S., ages 6 to 12,... View Full Post

Open innovation lessons and pitfalls

gwin

It’s been seven years since we officially adopted our open innovation strategy, known as the General Mills Worldwide Innovation Network (G-WIN). Since then, many of our most successful new product... View Full Post

MyStory: Catherine Gunsbury

Catherine Gunsbury

How do you sustain energy for both your career and personal life? Catherine Gunsbury works on the General Mills sustainability team as director of Corporate Social Responsibility. But she also... View Full Post

Epic helpings of Helper

Epic-Helper

While many Americans are spending their March focusing on basketball brackets and looking for food to eat while they watch the tournament games, Helper has teamed up with the popular YouTube show... View Full Post