Early advertising with postcards

pcheader

There’s something intriguing about a cardboard box filled with old postcards. I recently lost track of time while flipping through dozens of cards in the company archives. I pulled a few to share... View Full Post

A landscape made of land

Jocotan3

You don’t have to be schooled in art to identify landscapes. Hills, mountains, streams and lakes typically give them away. There’s a landscape here at our headquarters, however, that is unlike... View Full Post

Serving a meal that matters

meal8

As you celebrate Thanksgiving today, I would like to share the story of how some employees from General Mills’ Global Business Solutions group recently prepared a traditional Thanksgiving meal for... View Full Post

Lucky Charms has adult allure

lcad1

Lucky the Leprechaun may be little, green and a bit older, but he hasn’t lost his appeal. Led by mascot Lucky, the nearly 50-year-old Lucky Charms brand posted its best volume year ever in... View Full Post

An über online campaign

uber3

The LÄRABAR über – the sweet, salty and chewy companion of the original LÄRABAR – hit the store shelves earlier this year with steady sales and a marketing campaign that includes numerous... View Full Post

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