Cereals and heroes team up


Cereals with whole grains and heroes with super powers make a mighty combo. That’s why Big G cereals and DC Entertainment, home to DC Comics, have partnered a second time to deliver original... View Full Post

WWE Superstar Sheamus visits General Mills


He is tough in the ring, but General Mills employees found out firsthand that WWE Superstar Sheamus is one of the nicest guys around. Sheamus spent some time at our headquarters yesterday, signing... View Full Post

Two American gold medalists honored by Wheaties


Wheaties boxes featuring American gold medalists Mikaela Shiffrin and Sage Kotsenburg will appear on store shelves soon. In a press release issued this morning, Wheaties announced that the skier... View Full Post

Using consumer insights to help the consumer


Jeanine Bassett, our vice president of Global Consumer Insights, was featured recently in a column on Forbes. In “A Fortune 500 Brand And The Ever Changing Role Of Consumer Insights,”... View Full Post

Go back in time with retro cereal boxes

2014 retro cereal boxes target

Remember when you were a kid and you’d run to the kitchen, early in the morning, and pour yourself a bowl of cereal to watch in front of Saturday cartoons? We remember too. You can recapture those... View Full Post