Watching the signs in the convenience store

Convenience-store-signs

In convenience stores, consumers are focused on the quick, in-and-out trip. That means that merchandising must work extra hard to catch their attention. The General Mills Convenience &... View Full Post

Top 10 global food trends

2014-Trends

There’s something exciting about a new year and the possibilities ahead. At General Mills, we are especially inspired by the latest food trends. The company’s Global Consumer Insights (GCI) group... View Full Post

Progresso partners with Mayo to promote heart health

Progresso-Mayo

Progresso announced today that it is partnering with the world famous Mayo Clinic to promote the benefits of a healthy lifestyle, including our reduced-sodium and higher fiber soups now marketed... View Full Post

MyStory: Eliana Wahnon

Eliana-Wahnon

You might say Eliana Wahnon’s job at General Mills as a multicultural insights manager fits her to a ‘T.’ “I think that everything in my life came together for me to get this role,” says... View Full Post

What makes a great big game ad?

Gracie-Best-Ads

Let’s just admit it. The football part of last night’s big game was a bit of a letdown, unless you were rooting for Seattle of course. But what about the commercials? Here at General Mills our... View Full Post