Green Giant has “stealth health” covered


People across America want their families to eat more vegetables. But how do busy families quickly and easily get everyone to eat more vegetables and even ask for more? Simple – blend veggies... View Full Post

Supporting women-owned businesses


A decades-long tradition of promoting supplier diversity has gotten General Mills recognized as one of the country’s top companies that supports businesses owned by women. For the first time,... View Full Post

Making nutrition information easy to find


Food and beverage manufacturers are making it easier than ever for people to quickly access key nutrition information as they scan store shelves. General Mills and more than 50 manufacturers,... View Full Post

The forgotten Lucky Charms mascot


This year, Lucky Charms cereal marks 50 years of magical deliciousness. But did you know that Lucky almost didn’t make it past his 11th birthday? Nearly 40 years ago, Lucky was considered... View Full Post

“Where’s Lucky?” game underway


As we approach St. Patrick’s Day, the Lucky Charms team is gearing up for the final weeks of a 50-day celebration of the 50th year of the brand by launching the “Where’s... View Full Post