Just keep trying

Mark King

The open innovation partners we work with at General Mills represent a broad spectrum – from large corporations to small businesses to individual inventors. I recently had the opportunity to speak... View Full Post

A legacy of support


Reflecting a partnership with General Mills dating back more than a century, Washburn Center for Children broke ground on a new mental health facility Tuesday in Minneapolis. “The new facility will... View Full Post

A focus on food texture


An article today in The Wall Street Journal looks at how food companies are paying closer attention to consumer’s texture preferences, and the impact of that thinking on new product... View Full Post

High fiber with zero drama

Fiber One ad

Warning, we’re about to put a song in your head. And, make you hungry for a Fiber One bar. But first – I’d like to share the back story about our new Fiber One commercials. Over the... View Full Post

Nelly is making music with BuzzBee

Must Be the Honey

Today, Honey Nut Cheerios launched a new campaign that features multi-platinum and Grammy award winning artist Nelly with the brand’s iconic bee, BuzzBee. Nelly and BuzzBee will soon ‘spread the... View Full Post