A busy night for a brand


With a commercial airing during the big game for the first time in the history of the Cheerios brand, the team that oversees the cereal’s marketing prepared for a busy night. And it truly was. From... View Full Post

Behind the scenes of “Gracie”


As commercials go, the new “Gracie” spot from Cheerios – airing during the big game this Sunday night – is about as simple of a concept for an ad as can be. It involved a short script, the... View Full Post

Yoplait Greek brings its Taste-Off to New York


Like yogurt? Live in New York City? Head to SoHo to check out the Yoplait Greek Taste-Off store. Visitors to the store, today through Saturday, are getting a chance to take a side-by-side taste test... View Full Post

New products hit shelves


General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May. Starting this month,... View Full Post

Cheerios brings back a familiar family


We’re excited to share the newest commercial for Cheerios – the one that the brand chose to produce specifically to air this Sunday night during the big game! Here is... View Full Post