As we approach Bastille Day (July 14) – the French national holiday commemorating the beginning of the French Revolution – we couldn’t think of a better reason to share some tasty updates to... View Full Post
Cannes and social campaigns
As the director of Marketing Excellence at General Mills, it is my job to look for best-in-class campaigns that we can learn from and that can inspire our marketing teams. Last year was my first year... View Full Post
Pigeons delivered flour orders
In an era long before TV, and when radio was in its early broadcasts, orders for flour were sent between bakers and Sperry Flour salesmen via one-pound fliers – homing pigeons. The idea for using... View Full Post
Tuesday’s Taste – July 3, 2012
The Fourth of July holiday is upon us in the U.S. and with it comes outdoor celebrations with sweets, treats, cool beverages and sparkling fireworks. Be prepared for hot fun in the summertime with... View Full Post
Fueled by a true passion for cereal
When it comes to cereal, don’t mess with Adam Naide. The lifelong cereal lover has between 30 and 50 boxes of it in his kitchen cabinet at any given time. Here’s a recent photo of his cereal... View Full Post
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