Taking Cheerios to TV’s biggest stage

Cheerios

When you watch the big game in February, you’ll see something that the Cheerios team can’t wait to show you. For the first time in the brand’s history, there will be a Cheerios commercial... View Full Post

Help build libraries with Join My Village

join My Village

Today is #GivingTuesday, a day that encourages individuals everywhere to make room for charitable giving as part of their holiday season. In just two years, #GivingTuesday has grown from a small... View Full Post

Multi-Grain Cheerios in Canada promotes “Generation Healthy”

girls roller coaster

Multi-Grain Cheerios Canada has launched an integrated communications campaign that’s designed to draw attention to the downside of dieting and the importance of living a healthier, more balanced... View Full Post

Our top 5 posts in November

Glori Spriggs

What were people clicking when they visited “A Taste of General Mills” in November? Here are the top five most viewed posts of the month: 5) Health improvements across all U.S. categories 4) The... View Full Post

Something to serve for Thanksgivukkah

Challah

For the first time in more than a century, the trimmings of Thanksgiving will share a place with the kosher cuisine of Hanukkah. This year, America’s traditional Thanksgiving holiday overlaps with... View Full Post