Probably everyone who hears the three-second “Five Dollar Footlong” jingle identifies it with the Subway brand. But how do you sell sandwiches with that? The jingle doesn’t have the same impact... View Full Post
Seeding sustainability at General Mills
Whether it’s washing glass jars more efficiently in Hannibal, Mo., recycling paperboard in Albuquerque, N.M., or composting food scraps at our corporate headquarters in Minneapolis, Minn., General... View Full Post
Executives detail plans for growth
I had the amazing opportunity today to visit the New York Stock Exchange with our executives for General Mills’ investor day. Six company leaders detailed General Mills’ plans for growth in... View Full Post
Tuesday’s Taste – July 10, 2012
As we approach Bastille Day (July 14) – the French national holiday commemorating the beginning of the French Revolution – we couldn’t think of a better reason to share some tasty updates to... View Full Post
Cannes and social campaigns
As the director of Marketing Excellence at General Mills, it is my job to look for best-in-class campaigns that we can learn from and that can inspire our marketing teams. Last year was my first year... View Full Post
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