General Mills joins U.S. Food Waste Challenge

Creamy-Chicken

Today is World Environment Day, a perfect day for us to reaffirm our efforts to reduce food waste. I’m excited to announce that General Mills is a founding member of the U.S. Food Waste Challenge,... View Full Post

What makes marketing remarkable?

Mark-Addicks-MNAMA2-578x291

You can’t have remarkable marketing without a remarkable product or service. That’s where it starts, according to Mark Addicks, senior vice president and chief marketing officer at General Mills.... View Full Post

New Cheerios commercial celebrates family

Cheerios-Just-Checking-2

A new commercial from Cheerios is receiving attention online. The ad, entitled “Just Checking,” debuted on Monday night in the U.S. It features a multicultural family – mom, dad and... View Full Post

General Mills CFO discusses growth plans at Citibank Global Consumer Conference

GIS

Don Mulligan, executive vice president and chief financial officer of General Mills, today said the company is on track to achieve its key financial targets for the 2013 fiscal year during his... View Full Post

Kissing 1.5 trillion calories goodbye

Yoplait

In 2010, General Mills, along with 15 leading food and beverage corporate partners who make up the Healthy Weight Commitment Foundation (HWCF), made a pledge to The First Lady’s Partnership for a... View Full Post