Who is the modern homemaker?


Betty Crocker is launching a survey to gain new insight into what it means to be a homemaker in the U.S. today and how those roles and descriptions have changed over time. It’s an extension of the... View Full Post

Our connection to Alvin

general mills alvin

It’s a familiar story with a little known twist – on a frigid day in April 1912, on her maiden voyage, the RMS Titanic collided with an iceberg in the North Atlantic Sea. Only 705 of the... View Full Post

Green Giant is “Hot! Hot! Hot!” in France


It’s tasty! It’s sweet! And it’s hot, hot, hot! Oui, oui, oui! The Green Giant is hoping French families will cook up its new canned sweet corn in a skillet and serve it as a side... View Full Post

How we sell our cereal around the world


For the majority of Americans, including me, cereal has been a top breakfast choice since childhood. But in many countries around the world, ready-to-eat cereal is still gaining popularity as a go-to... View Full Post

Swimming in the pursuit of excellence

Danilo Melo

As a teenager, Danilo Melo watched well-known Brazilian swimmer Gustavo Borges compete and was inspired to become a championship swimmer. The problem? He was told, by some, that he didn’t have any... View Full Post