Cheerios to sponsor Austin Dillon

Austin Dillon

Today General Mills made a big announcement in the auto racing world – our sponsorship of Austin Dillon in the NASCAR Sprint Cup Series in 2014. Dillon will drive the No. 3 Cheerios Chevrolet... View Full Post

Betty goes Hollywood for the holidays

Hollywood Parade Santa

Betty Crocker is getting the red carpet treatment this holiday season through its Toys for Tots Cookie Exchange, which brought the two iconic brands together in Hollywood earlier this month. As a... View Full Post

Coach scores national award

Ken Clark

Coaching youth football is more than teaching boys how to block, tackle or pass. When he’s on the field, Kenneth Clark, the sanitation services manager at our facility in Murfreesboro, Tenn.,... View Full Post

Flavor explorers: new nibblr snack boxes


It’s three o’clock in the afternoon. You’re sitting at your desk and your stomach starts growling. The boring snacks in the vending machine just aren’t doing it for you and you wish someone... View Full Post

Taking Cheerios to TV’s biggest stage


When you watch the big game in February, you’ll see something that the Cheerios team can’t wait to show you. For the first time in the brand’s history, there will be a Cheerios commercial... View Full Post