Multi-Grain Cheerios in Canada promotes “Generation Healthy”

girls roller coaster

Multi-Grain Cheerios Canada has launched an integrated communications campaign that’s designed to draw attention to the downside of dieting and the importance of living a healthier, more balanced... View Full Post

Our top 5 posts in November

Glori Spriggs

What were people clicking when they visited “A Taste of General Mills” in November? Here are the top five most viewed posts of the month: 5) Health improvements across all U.S. categories 4) The... View Full Post

Something to serve for Thanksgivukkah


For the first time in more than a century, the trimmings of Thanksgiving will share a place with the kosher cuisine of Hanukkah. This year, America’s traditional Thanksgiving holiday overlaps with... View Full Post

A big Doughboy in the Big Apple


The Pillsbury Doughboy is about to fly high again over the streets of New York City. Well, a giant balloon version of him anyway. Tomorrow marks the fifth appearance for Poppin’ Fresh in the iconic... View Full Post

A cookie exchange that gives back


Cookies and toys are symbols of the holiday season. And this year, Betty Crocker has partnered with the Marine Toys for Tots Foundation to kick off the holidays in delicious and generous... View Full Post