Harnessing “The Power of We”

2013 Supplier Summit

General Mills opened its doors to a group of external partner companies to discuss current business needs and recognize outstanding performance at our 2013 Supplier Summit. Tim Coats, vice president... View Full Post

Thinking outside the cereal box

Adrian Peterson Blippar

There’s more than cereal in that Adrian Peterson box of Wheaties you just bought. Peterson is in there too. Don’t believe me? Well, then download the Blippar app for your phone or tablet, open... View Full Post

The Green Giant, Louie and the FBI

FBI Louie Louie

Who knew in the mid-1960s that FBI agents promoted Green Giant while tailing a rock ’n’ roll band over the controversial song “Louie, Louie,” and handed out cans of... View Full Post

The return of two General Mills monsters

Monster Cereals

They’re baaaaack! Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and... View Full Post

Just keep trying

Mark King

The open innovation partners we work with at General Mills represent a broad spectrum – from large corporations to small businesses to individual inventors. I recently had the opportunity to speak... View Full Post