The Green Giant, Louie and the FBI

FBI Louie Louie

Who knew in the mid-1960s that FBI agents promoted Green Giant while tailing a rock ’n’ roll band over the controversial song “Louie, Louie,” and handed out cans of... View Full Post

The return of two General Mills monsters

Monster Cereals

They’re baaaaack! Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and... View Full Post

Just keep trying

Mark King

The open innovation partners we work with at General Mills represent a broad spectrum – from large corporations to small businesses to individual inventors. I recently had the opportunity to speak... View Full Post

A legacy of support

Washburn-Center-1-081513

Reflecting a partnership with General Mills dating back more than a century, Washburn Center for Children broke ground on a new mental health facility Tuesday in Minneapolis. “The new facility will... View Full Post

A focus on food texture

BFAST

An article today in The Wall Street Journal looks at how food companies are paying closer attention to consumer’s texture preferences, and the impact of that thinking on new product... View Full Post