Memorable and messy first birthday moments

betty crocker kids birthday cake

The best part of a one-year-old’s birthday party is watching the birthday kid explore, taste, smash, smear and dive in to their cake. But not many party guests want to eat a piece of cake that... View Full Post

KiX goes nerdy at Maker Faire

Maker Faire

At KiX, we’re all about ways to fuel the imagination and inspire creativity in kids. That’s why we were particularly proud to sponsor the Nerdy Derby at the recent World Maker Faire in New York... View Full Post

Spooning up something new at

My name is Erin Anderson. I’m the Interactive Marketing Manager at General Mills, and I wanted to share the journey behind, from its beginnings to the new design making its debut... View Full Post

4 trends in the 100 Pillsbury Bake-Off Contest finalists


The lineup is set. We now know all of the 100 recipes that will compete in the 46th Pillsbury Bake-Off Contest next month in Las Vegas. You can see them at This map shows the geographic... View Full Post

Giuliana Rancic helps Save Lids to Save Lives


General Mills teamed up with E! News Anchor and breast cancer survivor, Giuliana Rancic, to kick off this year’s Save Lids to Save Lives program with a special event in New York City last... View Full Post