A focus on food texture

BFAST

An article today in The Wall Street Journal looks at how food companies are paying closer attention to consumer’s texture preferences, and the impact of that thinking on new product... View Full Post

High fiber with zero drama

Fiber One ad

Warning, we’re about to put a song in your head. And, make you hungry for a Fiber One bar. But first – I’d like to share the back story about our new Fiber One commercials. Over the... View Full Post

Nelly is making music with BuzzBee

Must Be the Honey

Today, Honey Nut Cheerios launched a new campaign that features multi-platinum and Grammy award winning artist Nelly with the brand’s iconic bee, BuzzBee. Nelly and BuzzBee will soon ‘spread the... View Full Post

General Mills publishes 2013 Annual Report

general mills Annual Report

General Mills’ Annual Report, “Healthy Growth,” provides investors with a comprehensive look at our business activities and results in fiscal 2013. The report is available for download on... View Full Post

Wheaties welcomes Adrian Peterson

Adrian Peterson Wheaties

Another football season is here, and as a Minnesota Viking fan, it’s exciting to see Adrian Peterson on a Wheaties box. Wheaties just unveiled the first of three limited edition boxes that will... View Full Post