The KiX Creativity Lab

Kix Creativity Lab

Celebrating the notion that creativity is alive and well in kids, the KiX cereal team held a fun “Maker Faire” event for about 100 children of employees at our headquarters last Friday. The KiX... View Full Post

Harnessing “The Power of We”

2013 Supplier Summit

General Mills opened its doors to a group of external partner companies to discuss current business needs and recognize outstanding performance at our 2013 Supplier Summit. Tim Coats, vice president... View Full Post

Thinking outside the cereal box

Adrian Peterson Blippar

There’s more than cereal in that Adrian Peterson box of Wheaties you just bought. Peterson is in there too. Don’t believe me? Well, then download the Blippar app for your phone or tablet, open... View Full Post

The Green Giant, Louie and the FBI

FBI Louie Louie

Who knew in the mid-1960s that FBI agents promoted Green Giant while tailing a rock ’n’ roll band over the controversial song “Louie, Louie,” and handed out cans of... View Full Post

The return of two General Mills monsters

Monster Cereals

They’re baaaaack! Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and... View Full Post