What makes marketing remarkable?

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You can’t have remarkable marketing without a remarkable product or service. That’s where it starts, according to Mark Addicks, senior vice president and chief marketing officer at General Mills.... View Full Post

New Cheerios commercial celebrates family

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A new commercial from Cheerios is receiving attention online. The ad, entitled “Just Checking,” debuted on Monday night in the U.S. It features a multicultural family – mom, dad and... View Full Post

General Mills CFO discusses growth plans at Citibank Global Consumer Conference

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Don Mulligan, executive vice president and chief financial officer of General Mills, today said the company is on track to achieve its key financial targets for the 2013 fiscal year during his... View Full Post

Kissing 1.5 trillion calories goodbye

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In 2010, General Mills, along with 15 leading food and beverage corporate partners who make up the Healthy Weight Commitment Foundation (HWCF), made a pledge to The First Lady’s Partnership for a... View Full Post

‘Oat power’ fuels another environmental award

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General Mills’ biomass boiler at our oat milling facility in Fridley, Minn., has once again been recognized for its innovative use of oat hulls as a power source. Last week, the Environmental... View Full Post