Sound Chex goes behind the scenes with Rixton

rixton band

Snacking and music go hand-in-hand. To celebrate this pairing, Chex Mix is partnering with British band Rixton who will hit the road for their first headlining tour of the U.S., kicking off in Boston... View Full Post

How the weather forecast impacts food supply


Weather is often something people think about as they’re walking out the door in the morning or as they make weekend plans. But, for a food company like General Mills, it’s a much longer-term... View Full Post

A race that really matters


Professional race car driver John Andretti just hosted a week of events in Indianapolis to benefit Riley Hospital for Children, for the 18th year. I was proud to support them, along with my team... View Full Post

“Official Cereal of Dadhood” shows us #HowToDad

peanut butter cheerios

Dads. They follow their kids on Instagram, they give high fives, they’re not fazed by excellent kid stunts and they can still get the young ones to take out the trash. And now, Peanut Butter... View Full Post

The “Show Us Your Superstar” winner

wwe totino's

Totino’s BOLD just helped turn one of WWE’s biggest fans into a character worthy of being in the ring with its biggest superstars. Mitchell LaValley, a 19-year old from of Raleigh, North... View Full Post