Posts Tagged ‘cheerios’

Cheerios to sponsor Ty Dillon in the 2015 Daytona 500

Ty Dillon

You can add another Dillon to the Cheerios Racing team. Today, we announced that Ty Dillon – younger brother of Austin, who raced in the No. 3 Cheerios Chevrolet this year – will make his Daytona 500 debut, driving the No. 33 Cheerios/Kroger Chevrolet SS for Circle Sport Racing. The iconic Daytona 500 opens the 2015 [...]

Where do Cheerios come from?


Cheerios is a simple product, made with care by many dedicated people who take pride in what they do. A video recently produced by the Cheerios team – “From Oats to O’s: The Making of Cheerios” – explains the steps involved. The video begins on the farm of Edgar Scheurer, of Manitoba. “I like growing [...]

Making first birthdays a smashing success


A child’s first birthday party is a big deal. And while some parents might stress over deciding on the perfect cake, theme and decorations, Kate Sommers didn’t have to look far for inspiration when planning the big event for her twin sons, Charlie and Arthur. Meet Kate and her family in the latest MyStory video. As part [...]

Have you experienced the Cheerios Effect?


You’ve probably noticed it after pouring Cheerios into a bowl of milk. They start floating toward each other, right? Scientists have noticed that too. In fact, they’ve named the phenomenon the “Cheerios Effect.” The term, used by scientists in fluid mechanics, refers to how floating objects, like cereal, clump together due to surface tension and buoyancy. General [...]

Behind the scenes of “3rd Shift”


With a look and a line that mothers and fathers anywhere can appreciate, the boy in the latest Cheerios commercial will melt your heart. The new spot is titled “3rd Shift.” It’s a tribute to all working parents on the job while their families sleep, communicated through the words – and eyes – of a [...]

World’s fastest ride to school

cheerios commercial

Jake thought the cameras following him around his house in Charlotte last May were for a documentary about students at his high school. But that ruse ended quickly as he stepped outside and heard the screeching sound of NASCAR driver Austin Dillon burning rubber in the No. 3 Cheerios Protein race car on his street. [...]

Why Usher and BuzzBee want you to dance


Usher can dance. There’s no doubt about that. But … BuzzBee? See for yourself in the latest commercial for Honey Nut Cheerios. The pairing of Usher and Buzz led to a fun 30-second commercial directed by Hype Williams, shot on the same set of Usher’s video for his new song – “She Came to Give [...]

“Official Cereal of Dadhood” shows us #HowToDad

peanut butter cheerios

Dads. They follow their kids on Instagram, they give high fives, they’re not fazed by excellent kid stunts and they can still get the young ones to take out the trash. And now, Peanut Butter Cheerios in Canada –  the “Official Cereal of Dadhood” – is celebrating modern fathers with #HowToDad. “It just made sense [...]