Posts Tagged ‘cheerios’

Food fun with the Muppets


Disney’s “Muppets Most Wanted” is about to hit movie theaters and some General Mills brands are sharing in the fun. The teams behind Betty Crocker, Yoplait Go-GURT yogurt and Cheerios worked with Disney, and some of the Muppets, to come up with some recipes and other fun content. The “Muppets Most Wanted” movie – which [...]

Go back in time with retro cereal boxes

2014 retro cereal boxes target

Remember when you were a kid and you’d run to the kitchen, early in the morning, and pour yourself a bowl of cereal to watch in front of Saturday cartoons? We remember too. You can recapture those childhood moments with retro packaging on five Big G cereals, now available at Target. This year’s theme is [...]

Eat whole grains, get the benefits of fiber

Whole grain

When you eat higher amounts of whole grains (like those found in some cereals), you’re more likely to have the highest total intake of dietary fiber. This news comes from a recent study published by the University of Minnesota in collaboration with the General Mills Bell Institute of Health and Nutrition. Researchers examined the association [...]

What makes a great big game ad?


Let’s just admit it. The football part of last night’s big game was a bit of a letdown, unless you were rooting for Seattle of course. But what about the commercials? Here at General Mills our Cheerios team was overwhelmed by the positive reaction to their “Gracie” ad before the game, during it and afterwards [...]

A busy night for a brand


With a commercial airing during the big game for the first time in the history of the Cheerios brand, the team that oversees the cereal’s marketing prepared for a busy night. And it truly was. From family photos sent in by fans, to trending hashtags about the commercial, it was virtually non-stop. Was there a [...]

Behind the scenes of “Gracie”


As commercials go, the new “Gracie” spot from Cheerios – airing during the big game this Sunday night – is about as simple of a concept for an ad as can be. It involved a short script, the small kitchen of a house in California and three actors who Cheerios had worked with before. As [...]

New products hit shelves


General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May. Starting this month, consumers in the U.S. can find more than 50 new items from General Mills on store shelves, while dozens more will [...]

Cheerios brings back a familiar family


We’re excited to share the newest commercial for Cheerios – the one that the brand chose to produce specifically to air this Sunday night during the big game! Here is “Gracie”: Notice something familiar about that family? It’s the mother, father and daughter from the “Just Checking” commercial released by Cheerios last May. “Gracie” provides a [...]