For most of our history, General Mills – like many other companies – held our future plans, projects and products close to the vest, even with our suppliers. This was just how R&D was done. You kept every aspect of product development locked away to prevent others from duplicating your efforts. That is, until six [...]
Posts Tagged ‘gwin’
» Tips for open innovation success
For the past six years, Jeff Bellairs has overseen our open innovation platform, the General Mills Worldwide Innovation Network (G-WIN), which helps our product development teams connect with external partners to identify and implement new ideas and solutions that drive our business. In that role, Jeff has learned firsthand that there is a significant culture [...]
» The future of open innovation
Jeff Bellairs, senior director of the General Mills Worldwide Innovation Network (G-WIN) was recently featured in a “Food Navigator USA” article about the evolution of General Mills’ open innovation program. In the interview, Jeff shared his predictions on what new and different open innovation practices will shape the way collaborations and partnership of the future [...]
» Nine tips for entrepreneurs
For an entrepreneur, the idea of taking your innovation and sharing it with someone else – let alone a large corporation – can be an intimidating, if not daunting, task. Which company would be the best partner? How do you ensure you’re protected from a legal perspective? How will you benefit? If your goals are [...]
» I was an open innovation skeptic
A little more than six years ago, General Mills changed its approach to innovation. We told our scientists that they no longer needed to be the ones coming up with the eureka moments and great technical breakthroughs. Instead, they needed to be looking outside our walls to connecting with great innovators around the world and [...]
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