Posts Tagged ‘innovation’

Innovating in China for growth

general mills china

Today, General Mills leaders celebrated the grand opening of the company’s new innovation, technology and quality center in China, just outside Shanghai. To mark the opening, General Mills leaders and Chinese officials broke a golden egg, a symbol of the company’s role as an incubator in the region. “Our new technical center in Shanghai provides [...]

What does it take a launch a new brand?

Frollicks

With a postcard view of Lake Superior out her window and her husband and dog nearby, in a cabin last winter on Minnesota’s beautiful North Shore, Laurie Kerschner began the hours of experimentation that would eventually lead to a new snack – and a new brand – for General Mills. Who says innovation always has [...]

Green Giant has “stealth health” covered

Veggie-Blendins-Featured

People across America want their families to eat more vegetables. But how do busy families quickly and easily get everyone to eat more vegetables and even ask for more? Simple – blend veggies into the foods they love most. Green Giant’s new Veggie Blend-Ins vegetable purées provide an easy and delicious way to get a veggie boost. [...]

New products hit shelves

New-Products-F14

General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May. Starting this month, consumers in the U.S. can find more than 50 new items from General Mills on store shelves, while dozens more will [...]

Flavor explorers: new nibblr snack boxes

Nibblr

It’s three o’clock in the afternoon. You’re sitting at your desk and your stomach starts growling. The boring snacks in the vending machine just aren’t doing it for you and you wish someone would just bring you something good to eat already. nibblr to the rescue. nibblr is a new subscription-based snacks business launched by [...]

Most innovative product of 2013

Nature Valley Protein

Nature Valley Protein Bars were named the ‘Most Innovative Product of 2013’ by Consumer Goods Technology magazine at the 2013 Consumer Goods Growth and Innovation Conference last week in Miami. “We are honored to be recognized by Consumer Goods Technology for introducing the most innovative product of the year,” said Michelle Peterson, marketing associate director for Nature Valley. “Nature [...]

Mexico inspires the flavors of Old El Paso

Old El Paso

Spicy, mild, robust, colorful, flavorful and delicious – all words that Old El Paso chef Jonathan Griebel uses to describe the tastes and allure of Mexican food. For more than a decade, Jonathan has traveled to Mexico and those adventures have unveiled a string of popular Mexican products tied to his explorations. The latest? Old [...]

Our top 5 posts in August

Yoplait Yogurt

What were people clicking when they visited the “A Taste of General Mills” blog in August? Here are the top five most viewed posts of the month: 5) General Mills publishes 2013 Annual Report 4) Growing our yogurt business globally 3) The Green Giant, Louie and the FBI 2) Just keep trying What was the [...]