Posts Tagged ‘innovation’

What does it take a launch a new brand?


With a postcard view of Lake Superior out her window and her husband and dog nearby, in a cabin last winter on Minnesota’s beautiful North Shore, Laurie Kerschner began the hours of experimentation that would eventually lead to a new snack – and a new brand – for General Mills. Who says innovation always has [...]

Green Giant has “stealth health” covered


People across America want their families to eat more vegetables. But how do busy families quickly and easily get everyone to eat more vegetables and even ask for more? Simple – blend veggies into the foods they love most. Green Giant’s new Veggie Blend-Ins vegetable purées provide an easy and delicious way to get a veggie boost. [...]

New products hit shelves


General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May. Starting this month, consumers in the U.S. can find more than 50 new items from General Mills on store shelves, while dozens more will [...]

Flavor explorers: new nibblr snack boxes


It’s three o’clock in the afternoon. You’re sitting at your desk and your stomach starts growling. The boring snacks in the vending machine just aren’t doing it for you and you wish someone would just bring you something good to eat already. nibblr to the rescue. nibblr is a new subscription-based snacks business launched by [...]

Most innovative product of 2013

Nature Valley Protein

Nature Valley Protein Bars were named the ‘Most Innovative Product of 2013’ by Consumer Goods Technology magazine at the 2013 Consumer Goods Growth and Innovation Conference last week in Miami. “We are honored to be recognized by Consumer Goods Technology for introducing the most innovative product of the year,” said Michelle Peterson, marketing associate director for Nature Valley. “Nature [...]

Mexico inspires the flavors of Old El Paso

Old El Paso

Spicy, mild, robust, colorful, flavorful and delicious – all words that Old El Paso chef Jonathan Griebel uses to describe the tastes and allure of Mexican food. For more than a decade, Jonathan has traveled to Mexico and those adventures have unveiled a string of popular Mexican products tied to his explorations. The latest? Old [...]

Our top 5 posts in August

Yoplait Yogurt

What were people clicking when they visited the “A Taste of General Mills” blog in August? Here are the top five most viewed posts of the month: 5) General Mills publishes 2013 Annual Report 4) Growing our yogurt business globally 3) The Green Giant, Louie and the FBI 2) Just keep trying What was the [...]

Just keep trying

Mark King

The open innovation partners we work with at General Mills represent a broad spectrum – from large corporations to small businesses to individual inventors. I recently had the opportunity to speak with Mark King, an inventor and machinist from Bellingham, Wash., who worked with our Snacks division last year to develop a new quality-control machine [...]