May 25, 2011 • By

Biggest Loser is a big winner

The season 11 finale of “The Biggest Loser” was held last night in Los Angeles and I was fortunate enough to be there on behalf of General Mills when the confetti came down on the latest winner.

This season, 22 contestants competed for the grand prize of $250,000. In the process, they lost more than 2,900 pounds. Over the history of the show on NBC, contestants have shed nearly 13 tons of excess weight!

Every season, each contestant on the show has a compelling story of how they hit rock bottom with their weight. They look to “The Biggest Loser” as their last chance to get on track and even save their lives.

The story of last night, as the show’s latest season came to a close, went to the ladies. There was an all-female weigh off to determine the winner. Incredibly it all came down to two sisters, Olivia Ward and Hannah Curlee, with Olivia winning by a margin of about three pounds. She nearly cut her body weight in half, weighing in at a slim 132 pounds.

This show and these stories continue to amaze me. For all the hype, hyperbole and Hollywood hoopla, I think that “The Biggest Loser” offers a beacon of hope for anyone struggling to manage their weight.

Contestants on the show learn early on that there are no shortcuts on the show’s famous ranch. No surgeries or quick fixes. It’s all about making a lot of small changes, everyday decisions, increasing awareness about what you are doing and monitoring your energy balance.

Calories in, calories out. Eating right and working your butt off.

The transformations are the best part, seeing how they get a second chance at the life they always dreamed about.

We were fortunate to have some of our products like Multigrain Cheerios, Progresso Soup, Yoplait and Larabar featured on the show. I caught up with Hannah at the post-show party who told me she loves MultiGrain Cheerios and eats them all the time as part of her routine.

Something’s working for you Hannah, keep it up!

I also got a photo last night with the host of “The Biggest Loser,” Alison Sweeney of “Days of Our Lives.”

Finally, the night also marked the culmination of the “Pound for Pound Challenge,” an innovative program where General Mills delivers one pound of groceries for every pound of weight pledged by the views. Over three seasons, we’ve delivered more than 12 million pounds – a big help at a time when people really need it.

All of the contestants on “The Biggest Loser” are big winners and I was inspired to think about the small things I can change in my life, perhaps for big results.