May 13, 2011 • By

It’s a bird… it’s Wheaties

Every Friday here on “A Taste of General Mills” we’ll bring you a short story and photo from the General Mills Archives.

Charles “Speed” Holman, a well-known Minnesota pilot turned his airplane into a flying billboard for Gold Medal Flour in 1924. The Gold Medal Plane was a familiar sight at county fairs and other community events in Minnesota and surrounding states.

Tiny Gold Medal Flour sacks, attached to small parachutes, were dropped on the crowds below.

To help introduce a new cereal, little boxes of Wheaties were parachuted from overhead.

Editor’s note: The photo is from “The Modern Millwheel”, Feb-March 1968.

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