May 20, 2011 • By

The “Sip and Snack”

Every Friday we bring you a photo from the General Mills Archives. In 1946, a “Sip and Snack” bar from General Mills appeared in several Minnesota towns. It sat four people at a time and had an average daily attendance in rural communities of 35 people.

The bar was initially tested at a large Minneapolis department store. Providing a restful and attractive setting, the busy shopper could pause for a bowl of piping hot soup, a tasty muffin, or perhaps a slice of delicious devil’s food cake in exchange for answering a short questionnaire.

Planned originally with the woman shopper in mind, the attendants at the “Sip and Snack” were surprised at the number of men who showed interest.

Editor’s note: The photo is from “The Modern Millwheel”, Feb. 1946.

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